Lowongan Kerja Jakarta Raya Posisi Senior Copywriter di GoTo Group

About The Role

The Senior Copywriter role presents a dynamic challenge that blends creativity with strategic communication. As a key member of the team, this role will be tasked with crafting compelling narratives and messaging across various platforms to engage our target audience effectively. The scope of this role involves conceptualizing and executing creative campaigns in collaboration with the Art Director, ensuring alignment with our brand identity and marketing objectives. Challenges may include maintaining consistency in messaging while adapting to diverse marketing channels and audience preferences.

About The Team

What is Creative Labs? A bunch of creative geeks? A cult of mad scientists? The truth is… we’re a combination of both! As part of the Gojek Marketing Team, we’re made up of Project Managers, Account Managers, Strategists, Copywriters, Graphic Designers, and Art Directors who work together to turn business objectives into creative outputs. Based in Jakarta, Indonesia, our main focus is to create the right communication – copy, visuals, medium included – to heighten user acquisition.

We want to convey to as many people as possible the value of Gojek’s products in solving everyday problems – from food, transport, to payments – and easing our daily routines. We prioritize an in-depth understanding of our target audience and craft all of our creative campaigns based on these findings. Some of these past campaigns include Foodiskon, Ramadan, “It’s OK To Be Lebay”, and J3K. Currently, our team has been working on a lot of innovation and promotional campaigns, which will help Gojek maintain our leadership in the market.

Unsurprisingly, our creative family comprises music enthusiasts, coffee connoisseurs, and movie buffs. Regardless of whether we’re working from home or the office, one of our favorite aspects of being a part of the Creative Labs fam is that we get to dress however we want! After all, fashion is a creative mode of expression 😎 If this sounds like a team you’d like to be a part of, we’ll save you a spot at the table.