Lowongan Kerja Jakarta Raya Posisi Regional Crm Lifecycle Manager di PT Solusi Transportasi Indonesia

Info Loker

Perusahaan	PT Solusi Transportasi Indonesia
Posisi	Regional Crm Lifecycle Manager
Tempat	Jakarta Raya
Tingkatan Kerja	Manajer/Asisten Manajer
Kualifikasi	Sarjana (S1)
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Digital Marketing, Penjualan / Pemasaran
Gaji Min	Rp. 1.800.000
Gaji Max	Rp. 5.500.000

Job Description

Get to know our Team:

The Regional CRM team owns the data-driven customer experience for Grab consumers, delivery partners and merchants across South East Asia. The team develops the personalisation strategy across email, SMS, push notifications, in-app messaging and other marketing channels, whilst being a crucial part of the team which extends that personalisation strategy into our product and service channels.

The day-to-day activities:

1. Lifecycle Strategy & Management

• Lead a team of 3 to own and deliver the lifecycle strategy for all consumer verticals regionally based on data backed insights
• Develop and implement cross-lifestage marketing strategies to acquire, engage and retain customers across the region
• Create in-depth customer journeys using different channels such as Emails, SMS and In-App

2. Cross-Functional Collaboration & Stakeholder Engagement:

• Provide direct support and work in partnership with Country teams to guide, evangelize, and support the creation and execution of their CRM strategies
• Work with Campaign Ops, Performance Marketing and Creative teams to design and launch complex automated campaigns 
• Senior stakeholder engagement to secure buy in and demonstrate impact from CRM 

3. Data Insights & Measurement

• Work closely with Data Analytics, Market Research, and Local Ops teams to understand user segmentation/behavior and identify user insights that can be leveraged in lifecycle communication strategies
• Track key performance indicators and campaign success metrics across the region 

4. Creative Development

• Work closely with Creative, Product and CEX teams to ensure communications are on-brand and impactful
• Design and brief-in communications for various regional campaigns

5. Experimentation

• Continuously evaluate and improve CRM campaigns by leveraging data
• Strategize and coordinate to streamline messaging, targeting, and execution

Deliverables:

• Program commercial goals (users, transactions, revenue)
• Clear, well-documented quarterly program plans
• Test & learn plan with clear learning objectives
• Impact and uplift of campaign optimization
• Efficiency and effectiveness of internal partner engagement
• Overall thought leadership & CRM best practice deployment
• Recommendations for cross channel and local campaign consolidations/collaboration

The must haves:

• 5+ years of experience in Marketing or Business Strategy with a track record of delivering measurable results. Strong understanding of B2C customer lifecycle and needs
• You will have a natural aptitude for translating data into insights, and the ability to define and influence new strategies based on these insights
• You will have the ability to solve complex, cross-functional business problems while dealing with challenging deadlines and opposing priorities
• Strong project management and stakeholder engagement skills to manage a wide range of programs and thrive in a fast-paced and demanding environment, proactively setting the business direction and managing daily deliverables
• You will have outstanding written and verbal communication and presentation skills

The nice to haves:

• Good knowledge of online marketing techniques for both a transactional & relationship marketing in B2C environments 
• Experience in online CRM and Campaign Management tools and sophisticated personalized e-channel tools

Lamar kerja

Deskripsi Perusahaan

Info Perusahaan

• Industri: Komputer/Teknik Informatika (Perangkat Lunak)
• Ukuran Perusahaan: 201 - 500 pekerja
• Tunjangan dan Lain-lain: Tip, Asuransi kesehatan, Kasual (contoh: Kaos)