PT. WASTRA CANTIK INDONESIA

Started from her love for a handmade bag, Novita Yunus stepped into a fashion industry and left her job from the bank. Novita posted pictures of her very first “designer batik bags” on her Facebook page, which resulted in orders flowing from her friends and acquaintances. Responding to this unexpected demand, she started her company in 2009.

Novita established Batik Chic out of love for tradition and necessity to preserve the culture, as is represented by the company’s motto “Keep the Heritage Alive”. She wants to raise awareness and foster the popularity of Batik and other traditional Indonesian fabrics. Since the beginning, she is committed to create fashionable Batik items for all ages, while at the same time promoting vintage batik fabrics or designs that are slowly vanishing.

Novita strongly believes that the success of Batik Chic and NY by Novita Yunus is due to two key factors: the exceptional Indonesian craftsmanship, and the rich culture of Indonesia.

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