PT. VNV Mitra Lestari

We are a beauty company that specializes in creating high-quality makeup products with affordable prices that are tailored to meet the needs and desires of the young generation. Our commitment to innovation, creativity, and social responsibility drives us to develop cutting-edge cosmetics that empower young individuals to express their unique beauty confidently.Our mission is toinspire and empower the young generation in Indonesia to embrace theirindividuality and celebrate their beauty through innovative and trendsettingmakeup products. We aim to be the go-to brand that fosters self-expression,self-confidence, and inclusivity, allowing our customers to shine with radianceinside and out.Our vision is to bea transformative force in the beauty industry, setting new standards ofexcellence and positively impacting the lives of our customers and employeesalike. We aspire to be recognized as the top choice for young makeupenthusiasts in Indonesia, known for our forward-thinking approach, ethicalpractices, and a wide range of trendy and sustainable products.Wetake pride in curating a diverse and comprehensive lineup of makeup productsthat cater to the dynamic preferences of the young generation. Our productrange includes: Cosmetic Essentials, Vibrant Lipwear, StatementEyes and Makeup AccessoriesWe primarily targets the young generation of makeup enthusiasts in Indonesia, typically aged between 16 and 30 years. We recognize the diverse preferences and beauty aspirations of our target audience, and our products are designed to appeal to a broad range of styles and identities.We want to be not just a beauty brand but a lifestyle choice for the young generation in Indonesia. Our commitment to innovation, inclusivity, and sustainability drives us to create products that empower individuals to explore and celebrate their unique beauty, creating a brighter and more confident future for our customers and society as a whole.

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