CV. SINAR TERANG SEJAHTERA

CV. SINAR TERANG SEJAHTERA is a Fashion Retail company with more than 25 years’ experience specializing in the footwear industry.Our vision is to be the market leader in the industry with innovative and sustainable products.This company was started as a factory, which exported our products to Taiwan, USA, etc. The company then created Jim Joker, a leather footwear brand.At first, Jim Joker was distributed to traditional markets in the early 1990s. We then expanded our business to modern markets specializing in Department Stores in the 200s. We developed Jim Joker to become the market leader of leather men’s shoes in Department stores. In 2019, we expand our business by developing our second brand called Jackson, a non-leather footwear brand, with the concept of affordable luxury, fashionable & lifestyle products.Within a year span, Jackson became the fastest growing brand in department stores and able to be the Top 3 brand in Men Shoes. Since then, we are now available in more than 300 stores around Indonesia from Aceh to Jayapura in Matahari Department Store, Ramayana Department Store, Transmart, Toserba Yogya, Central, etc. By that achievement, Jackson added kids footwear category and managed to reach larger footwear market in Indonesia. With the growth of the digital market, we also expand our business in the online market. Now, both Jim Joker and Jackson are available on all digital platforms such as Zalora, Shopee, Lazada, Tokopedia, BliBli, JD.ID, Bukalapak, etc.

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