Adidas Group

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION:Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY:Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY:Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT:Value all players. Display empathy, be inclusive and show dignity to all.

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