Lowongan Kerja Tangerang Posisi Omni Channel Trade Leader di PT Unilever Indonesia Tbk

MAIN JOB PURPOSE:

As an Omni Channel Trade Marketer, you will be responsible to drives effective on & offline campaigning with trade partners, DSRs & e-commerce maximizing sales conversion at every touchpoint while prioritizing digital touchpoints.

• Plan & Execute Trade & eCommerce Strategy in line with Business growth ambition == Pureplay, *******, OMNI = offline trade marketing & online trade webshop execution with RTM customers

• Deliver Exceptional customer experience to drive Reach & Penetration both with Trade & eCom partners.

• Deliver Business growth KPIs.

Main accountabilities :

• Accountable to deliver Trade & eCom Business Targets for Turn Over, Reach & Penetration (Basket Size i.e., New Product Penetration, Cross Selling, Upselling, Inc. Frequency)

• Plan, executive, track & optimize operator buying experiences by identifying the most effective (on and offline) trade touchpoints and driving maximum conversion from reach to engagement to sales.

• Craft relevant, need-based campaigns by identifying growth opportunities via SSD and behavioral data, implementing smooth campaign journeys & conducting post-campaign evaluations with demand creation team with an Omni Channel Approach. i.e. Trade, 3rd party Webshop and *******

• Drive Perfect Store Online with Top 10 SKU focus to win on the 1st page of search results for online platforms.

• Drive Joint campaigns with Trade Partners using both 3rd party touchpoints and 1st party touchpoints and execute Selling story for Data Partnership

• Manage the relationship with key strategic trade partners, both online (Pure player & Trade Webshop ) and offline (DTs, WSs, and MT) for strategy execution

• Create and implement trade active reselling programs based on trade needs and available touchpoints (DSRs/Telesales/C&C stores)

Digital & Data Tools:

Ability to apply the following digital tools:

• Power BI, Google Analytics

• Armstrong/Mobility tools

• Basic A/B testing software.

Business Partnering:

Key member of a designated OCT – ensures KPIs are met and participate in idea generation and execution through sales team.

Key Skills :

• Strategy into Action: Good understanding of different shopping missions, operator lifecycle, buying journeys, local eCommerce channel landscapes and deep understanding of Trade Partners and their touchpoints.

• Business acumen: Working and generating insights with 3rd party transactional and behavioral data. How to drive TTS with 3rd party platforms to activate 3rd party touchpoints

• Customer Centricity

• Content that converts: Good understanding of 7 Omnichannel Assets (7OA) and why it is important and can improve Perfect Store online scores with better 70A implementation. Basics of how SEO and SEM work.

• Campaigning: Advanced joint omnichannel campaign calendar planning skills with Trade Partners and for ******** Ability to properly analyze the results of campaigns and optimize them accordingly.

• Able to build value proposition to engage Trade Partners to reach and penetrate more operators.

• Digital savvy (Intermediate)

Relevant Experiences :

Essential:

• 5+ years of working experience in Trade Marketing, Digital Excellence, or similar function in FMCG.

• Understands key metrics for offline & online Trade Marketing &eCom like page views, conversation rate etc. 

• Understand rules of the games in Digital & social media.

Desirable:

• Passion for Food and the Out of Home industry

• Industry knowledge for Operator Groups & Trade Customers

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.