Lowongan Kerja Jakarta Utara Posisi Marketing Strategy Specialist di Sweaterpolos Indonesia

Info Loker

Perusahaan	Sweaterpolos Indonesia
Posisi	Marketing Strategy Specialist
Tempat	Jakarta Utara
Tingkatan Kerja	Manajer/Asisten Manajer
Kualifikasi	Diploma Pascasarjana, Gelar Professional, Magister (S2), Sarjana (S1)
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Pemasaran/Pengembangan Bisnis, Penjualan / Pemasaran
Gaji Min	Rp. 12.000.000
Gaji Max	Rp. 16.800.000

As a Marketing Strategy Specialist in the fashion industry, specifically in the online space, your role is crucial in driving brand awareness, customer engagement, and sales through effective marketing strategies. You will work closely with cross-functional teams, including product managers, designers, and digital marketers, to develop and implement marketing plans that align with the organization’s objectives and resonate with the target audience.

Key Responsibilities:

1. Develop and implement marketing strategies: Collaborate with the marketing team to define and execute marketing strategies tailored to the online fashion industry. Identify target customer segments, conduct market research, and analyze consumer trends to inform strategic decisions.

2. Brand positioning and messaging: Develop a compelling brand positioning that differentiates the organization from competitors in the online fashion market. Create brand messaging that resonates with the target audience and effectively communicates the unique value proposition.

3. Digital marketing campaigns: Plan and execute digital marketing campaigns, including social media marketing, email marketing, influencer partnerships, and content marketing. Utilize various channels to reach and engage the target audience, increase brand awareness, and drive website traffic.

4. E-commerce optimization: Collaborate with the e-commerce team to optimize the online shopping experience. Develop strategies to enhance user experience, drive conversion rates, and increase customer retention through effective marketing tactics.

5. Performance tracking and analysis: Monitor and analyze key performance metrics, such as website traffic, conversion rates, and customer engagement. Utilize analytics tools to gather insights and make data-driven recommendations for campaign optimization and future marketing initiatives.

6. Collaborate with creative teams: Work closely with designers, photographers, and copywriters to develop visually appealing and compelling marketing assets, including product imagery, videos, and engaging social media content. Ensure consistent brand messaging and aesthetic across all marketing materials.

7. Partnership and influencer collaborations: Identify potential partnerships and collaborations with influencers, bloggers, and industry experts to increase brand exposure and reach new audiences. Manage and nurture these relationships to drive brand advocacy and generate meaningful content.

8. Market and competitor analysis: Stay updated on the latest fashion industry trends, consumer preferences, and competitor activities. Conduct regular market research to identify opportunities and adjust marketing strategies accordingly.

Qualifications:

– Bachelor’s degree in Marketing, Business, Fashion, or a related field. Additional certifications in digital marketing or e-commerce are a plus.

– Proven experience in developing and implementing marketing strategies in the fashion industry, particularly in the online space.

– In-depth knowledge of digital marketing channels, including social media platforms, influencer marketing, email marketing, and content marketing.

– Strong understanding of e-commerce principles and strategies, including conversion optimization, user experience, and customer journey mapping.

– Proficiency in utilizing analytics tools to track and measure marketing campaign performance.

– Excellent communication skills, both written and verbal, to effectively convey brand messaging and collaborate with cross-functional teams.

– Creative mindset with the ability to think outside the box and develop innovative marketing solutions.

– Passion for fashion and a deep understanding of the online fashion market, consumer behavior, and industry trends.

Join our team as a Marketing Strategy Specialist in the online fashion industry and contribute to the growth and success of our brand. Your strategic thinking, industry knowledge, and digital marketing expertise will play a key role in driving brand awareness, customer engagement, and ultimately, sales in the competitive online fashion market.

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Deskripsi Perusahaan

Info Perusahaan

• Industri: Retail/Merchandise
• Ukuran Perusahaan: 201 - 500 pekerja
• Waktu Proses Lamaran: 14 hari
• Tunjangan dan Lain-lain: Kasual (contoh: Kaos), Tunjangan Kerajinan
• Lokasi: Pluit