Lowongan Kerja Jakarta Selatan Posisi Marketing Manager di Pacific Licensing Studio Pte Ltd

Info Loker

Perusahaan	Pacific Licensing Studio Pte Ltd
Posisi	Marketing Manager
Tempat	Jakarta Selatan
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Manajemen Brand (Pemasaran & Komunikasi)

The Marketing Manager plays a pivotal role in working together with the Marketing Team to develop and implement marketing strategies, with a major focus on digital but not limit to offline program to drive licensee sell in, retail programs, retail pop-ups and products sell-through for the Licensed Property (brand) which will be align with the regional strategy as set out by the Licensor.

Overall Brand Management

• Oversee flow of event implementation in all aspects and ensure proper implementation.
• Ensure consistent usage of marketing materials, templates, retail promotions to support events/product launch/promotions at retail.
• Coordinate all campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, etc.).
• Propose, seek approvals, and monitor event budgets (P&L); seek approvals from Regional Franchise.
• Post-campaign report and analysis to deliver reports on the performance of all marketing projects.
• Responsible for gathering all franchise update and relevant download to the local team (Sales & Creative).
• Development of presentation proposal, brand deck update to be used in marketing pitch.
• Identify trends/opportunities across all marketplace channels to grow both online & offline business.
• Stay up to date with market, consumers & competitors.
• Measure and analysing the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).
• Any other responsibilities assigned, as relevant.

Online Responsibilities

• Plan and manage all digital marketing campaigns across paid and organic channels/KOLS to drive business growth and brand affinity.
• Lead the development, implementation, and management of all digital plans (E.g.: Digital campaigns) to build/grow brand awareness and affinity.
• Develop & activate local marketing strategies for various online marketplaces and our e-commerce Platforms (Shopee, PChome, Momo, Books etc.).
• Drive local e-Commerce business growth by analysing trends/opportunities, executing, and implementing tactical programs to improve execution of campaigns to increase online sales.
• Drive e-commerce/digital strategies integrated with offline marketing plans (O2O) to deliver commercial impact that meets KPIs (traffic, conversion, site experience etc.).
• Coordinating digital campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.).
• Identify trends and insights and optimize spend and performance based on the insights to meet commercial goals and KPIs.
• Measure and analysing results and effectiveness of each digital activation to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).

Offline Responsibilities

• Developing a 365 plans/roll out of marketing campaigns to drive brand awareness and support retail sell-through with strategic retailers.
• Plan and execute all on-ground marketing initiatives set forth – exhibitions, pop-up events/stores etc.
• Full visibility of licensee listing, category, and product development to work on retail business planning & marketing activations.
• Monitor retailer feedback on licensed products and address issues with Sales team and/or licensee, as appropriate.
• Responsible for setting up of retail POP/POSM with key retailers (Coordinate with various stakeholders inclusive of licensor, Licensee, retailer, PLS commercial and BA team) to ensure significant brand & product visibility.
• Standardize look for all retail corners, Point of Sales Materials to ensure product visibility across licensed brands and product categories.
• Implementing and managing all permanent retail corners supported by a 365-marketing strategy.
• Ensure Creative & BA approvals on all retail corner designs and POP/POSM materials.

Job Requirements

• Candidate must possess at least a Diploma in Marketing or Mass communication or any equivalent field with minimum 5 years’ experience in retail/marketing or related industry experience
• Experience in digital marketing/e-commerce field is required
• Good working knowledge of MS Office – Excel, Word, Outlook, PowerPoint
• Well organized and pro-active with excellent attention to detail
• Ability to perform in a fast-paced and dynamic environment
• Excellent communication skills (written and verbal) and people management skills

We regret to inform that only shortlisted candidates will be notified.

Lamar kerja

Deskripsi Perusahaan

Info Perusahaan

• Industri: Lainnya
• No. Registrasi: 201024796G
• Ukuran Perusahaan: 51 - 200 pekerja
• Waktu Proses Lamaran: 3 hari
• Tunjangan dan Lain-lain: Asuransi Gigi, Asuransi kesehatan, Waktu regular, Senin - Jumat, Health Insurance, Smart Casual - Business