Lowongan Kerja Badung Posisi Marketing Manager di One Life Adventures

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Perusahaan	One Life Adventures
Posisi	Marketing Manager
Tempat	Badung
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Komunikasi Pemasaran (Pemasaran & Komunikasi)
Gaji Min	Rp. 10.075.000
Gaji Max	Rp. 15.075.000

This is a mid-senior level role responsible for overseeing email marketing, retention marketing, and merchandise management. We are seeking a candidate with experience in email marketing, including journey automations and strategy, and a thorough understanding of retention strategies.

This role involves developing and executing email marketing campaigns, strategising retention initiatives, and managing merchandise operations to enhance brand engagement and customer loyalty.

Email Marketing:

• Campaign Development: Design and implement comprehensive email marketing campaigns which align with the overall marketing calendar
• Journey Automations: Create automated email journeys to nurture leads, drive repeat bookings & prepare travellers for their tours.
• Personalisation: Utilize customer data to personalize email content, improving engagement and conversion rates.
• A/B Testing: Conduct A/B tests to optimise email subject lines, content, and send times.
• Segmentation: Develop and manage segmentation strategies to target specific customer groups with tailored messages.
• Deliverability: Ensure high email deliverability rates by adhering to best practices and continuously monitoring performance.
• Analytics and Reporting: Analyse email campaign performance using metrics such as open rates, click-through rates, and conversion rates; provide actionable insights and recommendations for improvement.

Retention Marketing:

• Strategy Development: Design and implement retention strategies to increase customer loyalty and lifetime value.
• VIP Program: Manage and optimise our VIP Loyalty program to improve repeat traveller rate.

Merchandise Management:

• Merchandis Sourcing: Identify and establish relationships with suppliers to source merchandise that meets quality standards and brand guidelines.
• Inventory Management: Oversee inventory levels across all tour destinations, ensuring they’re constantly replenished and minimising overstock.
• Sustainability: Incorporate sustainability practices into the merchandise strategy, such as sourcing eco-friendly materials and partnering with ethical suppliers.
• Destination-Specific Merchandise: Tailor merchandise offerings to reflect the unique characteristics and culture of each tour destination.
• Product Development: Work with designers and suppliers to develop new merchandise that resonates with customers and reflects brand identity.
• Online Shop: Manage and optimise our online shop, including forming a strategy to promote our merch to travellers pre and post travel. 

Ad Hoc Marketing Tasks: 

• Handle a variety of marketing-related tasks as needed, demonstrating flexibility and a willingness to support broader team objectives. This may include stepping in to help with social media, content, image sourcing and other marketing tasks where needed. 

Cross-functional Collaboration:

• Collaborate with other departments, such as sales, operations, and reservations, to align marketing efforts with overall business objectives.
• Foster a culture of collaboration across the organisation to drive collective success.

 

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