Lowongan Kerja North Kuta Posisi Marketing Manager di BIASA Group

Job Descriptions

We are looking for a passionate Marketing Manager
who will support to promotes on-brand messaging to customers through
traditional, digital, and social media channels all with the goal of enhancing
the image of BIASA Group.

As marketing manager, this function will work
with two teams; the brand marketing communications team and the wholesale team
respectively.

Within the brand marketing team, this function
will be responsible for mapping out the brand and communications strategy and
plan across an integrated channel platform.

It will support in building the corporate brand
and reputation of the company both internally and externally, drive sales
opportunities across the retail, wholesale and on-line channels.

Duties and Responsibilities:

Marketing and Advertising

• Executes email marketing, and display
  advertising.
• Acts as the liaison between the marketing
  department and advertising agency on the tactical advertising campaigns’
  creative and media plans
• Build direct marketing plans, targeted campaigns,
  and activated channels to the end of driving consumer awareness and preference,
  increasing market share, and building broader portfolio and brand awareness.
• Advertise our company and products/services on
  various media
• Conduct analysis to determine the effectiveness
  of each marketing campaign, and report key findings to stakeholders.

Social Media Content Management

• Overseeing and development of the overall content
  strategy for an enterprise, as well as marketing campaigns and implementing
  these on all platforms.
• Coordinate the design of promotional material and
  distribute in online and offline channels
• Produce marketing copy for our website
• Building relationships with potential and
  existing customers through social media networks.
• Monitor corporate website and social media pages
• Work directly with project managers, designers,
  social media, and media teams to design and implement key marketing campaigns.

Public Relations and Visual Asset
Management

• Balancing traditional and digital marketing and
  eCommerce activities to contributing to public relations (PR) activities for
  the brand.
• Maximize the efficiency of the CRM data and
  software to improve customer care.
• Manages photo shoots for seasonal or festive
  promotions in partnership with the cluster or area marketing team.
• Promote company’s products and services during
  events
• Craft and send regular newsletters with company
  updates
• Gather customer feedback to inform sales and
  product teams
• Able to create content for any social media
• Perform competitive research to understand what’s
  happening in the market and incorporate your findings into each campaign for
  better results.
• Facilitate cross-functional communication among
  project stakeholders.

 Events, Promotions & Sponsorships

• Support in conceptualizing, planning and
  developing opportunities for the company to create brand awareness and increase
  sales through events, sponsorships and promotions in store
• Seeking new opportunities locally and
  internationally to promote the brand
• Developing contacts within various industries and
  networks to effectively market with limited budget

CRM

• Implementing BIASA Privilege Program – Loyalty
  Program – across all stores, working closely with departments to ensure all
  systems are in place to efficiently run the program
• Ensuring ongoing loyalty program collateral
  systematically dispatched to customers
• Managing and collating VIP database and
  privileges across all brands using existing and new systems

Web Assets, Social Media & Digital Marketing

• Maintaining company web assets
• Managing all social media platforms for the
  company – facebook –instagram, working closely with design, graphics and
  marketing team members
• Working digital marketing plans to increase
  visits to all digital platforms further raising awareness of the brand, in
  turn, creating more sales opportunities
• Measure and report performance of all digital marketing campaigns, and
  assess against goals (KPIs)

New Markets – Local & International

• Developing relationships with key hotels,
  associations and institutions within Bali and Jakarta to ensure steady flow of
  new customers
• Seeking and developing new opportunities for the
  company to expand within Indonesia – Surabaya, Bandung, Makassar etc – along
  with internationally – Singapore, Malaysia, Australia and more

Online Sales Platform

• To assist in planning and delivery of design, build and functionalities
  of online sales platform (B2C, B2B)
• Help to maintain delivery timeline and project milestones for internal
  departments to deliver relevant information and collateral.
• To act as a central point of contact for any relevant ecommerce tasks,
  helping to coordinate between all internal and external parties involved.
• Ensuring all information, images and assets created are in line with
  BIASA brand ethos and visual guidelines.

Qualifications

•  Please note that not all the aspects of the
  Person Specification are essential as detailed below. Requirements:
• Degree in in Marketing, Business or relevant
  field
• Proven experience as a Marketing Manager at
  least 4 years
• Familiar with Facebook Ads, Google analytics,
  Social Media Marketing and Content Creator
• Demonstrated expertise of online and offline
  marketing
• Well-organized with a customer-oriented approach
• Excellent knowledge of MS Office, marketing
  computer software and online applications (CRM tools, Online analytics, Google
  Adwords etc.)
• A strong network of PR and media contacts would
  be highly advantageous
• Have a keen interest in fashion
• Exquisite communication and people skills
• Proficient English skill
• Exceptional Copywriter skills

Persyaratan minimum:

• Mencari kandidat untuk bekerja pada:
  • Senin: Pagi
  • Selasa: Pagi
  • Rabu: Pagi
  • Kamis: Pagi
  • Jum’at: Pagi
  • Sabtu: Pagi
  • Minggu: Pagi
• Diperlukan lebih dari 4 tahun pengalaman kerja yang relevan untuk posisi ini
• Pelamar harus memiliki KTP