Lowongan Kerja Tangerang Posisi Marketing Communication Executive di PT Everbesindo Surya Jaya

Info Loker

Perusahaan	PT Everbesindo Surya Jaya
Posisi	Marketing Communication Executive
Tempat	Tangerang
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Komunikasi Pemasaran (Pemasaran & Komunikasi)
Gaji Min	Rp. 2.000.000
Gaji Max	Rp. 8.500.000

MARKETING COMMUNICATION

Job Overview:

The Marketing Communication Specialist will be responsible for managing and executing communication strategies that enhance the brand’s presence in retail environments, both online and offline. This role will involve close collaboration with mall partners, Key Opinion Leaders (KOLs), and various internal teams to drive customer engagement and sales. The ideal candidate will have a strong understanding of the fashion retail industry and experience in orchestrating events, promotions, and strategic partnerships.

Key Responsibilities:

Mall Partnerships:

Collaboration with Mall Management:

Develop and maintain strong relationships with mall management teams to secure prime locations for pop-up stores, promotional displays, and special events.

Negotiate and coordinate joint marketing initiatives with malls to enhance brand visibility and drive foot traffic.

Work closely with mall partners to ensure the brand is featured in mall-wide campaigns, seasonal promotions, and loyalty programs.

Strategic Planning:

Create and execute annual partnership plans with malls, aligning with the brand’s marketing calendar and sales targets.

Evaluate the effectiveness of mall partnerships through regular performance reviews and adjust strategies to maximize impact.

Key Opinion Leaders (KOLs):

Influencer Marketing:

Identify and engage with fashion influencers and KOLs who align with the brand’s image and target audience.

Develop influencer marketing strategies that leverage KOLs’ reach to promote new collections, in-store events, and brand campaigns.

Manage relationships with KOLs, ensuring they have a positive experience working with the brand and that collaborations are mutually beneficial.

Campaign Coordination:

Coordinate KOL involvement in product launches, including content creation, event appearances, and social media promotions.

Track the performance of KOL campaigns, using analytics to measure ROI and refine future collaborations.

In-Store Activities (Events & Promotions):

Event Planning and Execution:

Plan and execute in-store events such as product launches, fashion shows, and seasonal promotions to attract customers and drive sales.

Collaborate with visual merchandising teams to create impactful in-store displays and promotional materials that align with event themes.

Manage all aspects of event logistics, including scheduling, staffing, vendor coordination, and budget management.

Promotional Strategies:

Develop and implement in-store promotion strategies that align with broader marketing goals and enhance the shopping experience.

Analyze the success of in-store promotions through sales data and customer feedback, making adjustments to future strategies as needed.

Customer Engagement:

Foster a strong connection with customers through personalized in-store experiences, including VIP shopping events, styling sessions, and loyalty rewards.

Work with store managers to train staff on executing promotions and delivering exceptional customer service during events.

Event Management:

Brand Events:

Plan and oversee larger brand events such as fashion shows, influencer meet-and-greets, and collaboration launches.

Coordinate with external vendors, including event planners, caterers, and production teams, to ensure smooth event execution.

Develop event concepts that reflect the brand’s identity and resonate with the target audience.

Requirements :

• Education Background: Bachelor’s Degree 
• Experience: Minimum 2 years as Marketing, preferred in retail company
• Language: English (is a must)
• Skill: Has a good communication skills, Negotiation, Computer use competency, interpersonal skill

 

Lamar kerja

Deskripsi Perusahaan

Info Perusahaan

• Industri: Retail/Merchandise
• Ukuran Perusahaan: 201 - 500 pekerja
• Waktu Proses Lamaran: 25 hari
• Tunjangan dan Lain-lain: Asuransi kesehatan, Olahraga (contoh: pusat kebugaran), Waktu regular, Senin - Jumat, Bisnis (contoh: Kemeja)
• Lokasi: Atang - Benda