Lowongan Kerja Bali Posisi Marketing Communication & Events di PT Expat Roasters Indonesia

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Perusahaan	PT Expat Roasters Indonesia
Posisi	Marketing Communication & Events
Tempat	Bali
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Komunikasi Pemasaran (Pemasaran & Komunikasi)
Gaji Min	Rp. 2.000.000
Gaji Max	Rp. 8.500.000

Key Responsibilities:

• Develop and execute comprehensive marketing communication strategies across various channels.

• Manage and execute programs to support retail/store operations (e.g., in-store promotions, new product launches, local events, loyalty programs), regularly evaluate their effectiveness, and provide recommendations.

• Initiate and manage marketing communication projects from ideation through execution and reporting.

• Proactively seek and establish strategic collaborations or partnerships with relevant external parties to expand reach and strengthen brand image.

• Develop creative and innovative marketing campaign ideas (ideation) and oversee or create engaging marketing content (copywriting, visuals, etc.) for various platforms.

• Create routine reports on the performance of communication activities and campaigns, analyze key metrics (KPIs), and provide insights and recommendations.

• Ensure all communication materials, programs, and activities are aligned with the brand guidelines and desired brand image.

• Actively work towards achieving company-set marketing targets (e.g., brand awareness, engagement rates, media coverage, store traffic, sales targets linked to marketing programs).

• Effectively and consistently communicate the brand narrative and key messages to the target audience according to the brand guideline.

• Manage and optimize company communication channels (social media, website content, email marketing, media relations).

• Collaborate closely with internal teams (operations, product, etc.) for message alignment and smooth program execution.

Qualifications:

• Bachelor’s degree (S1) in Communications, Marketing, Public Relations, Business Management, or a related field.

• Minimum of 3 years of work experience in Marketing Communication, Brand Management, or a similar role, preferably within the F&B, retail, or lifestyle industry.

• Proven ability to handle retail marketing programs (planning, execution, evaluation).

• Strong understanding of marketing communication principles, branding, digital marketing, and social media.

• Demonstrated ability to initiate and manage projects.

• Experience or ability in seeking and establishing collaborations.

• Creative, innovative, and capable of generating fresh ideas.

• Good analytical skills and ability to compile informative reports (reporting).

• High attention to detail and ensuring program alignment with brand guidelines.

• Results-oriented with a focus on target achievement.

• Ability to work independently and as part of a team.

• Proactive, organized, and able to manage multiple projects simultaneously.

• Passion for the coffee industry is a plus.

• Proficient in Office Software and Project Management Software.

• Experience managing events or brand activations is an advantage.

• Basic graphic design or video editing skills are beneficial.

• Existing network with relevant media, influencers, or communities is a plus.

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