Lowongan Kerja Tangerang Posisi Manager, Branding di Air asia

Job Description Job Description Functional Responsibility

• Managing and ensuring compliance of AirAsia brand identity to ensure consistency and alignment with the group; inclusive of sub-brand alignment when applicable
• Manage and maintain AirAsia brand perception and positioning in domestic and overseas markets (inclusive of new markets that AirAsia may venture into) Role Responsibility
• Strengthen AirAsia brand image and customer advocacy
• Promote AirAsia’s culture within the organization Functional Duties
• Strategize, plan and execute brand campaigns
• Formulate annual brand plans/strategies and allocate budget properly
• Work closely with revenue-generating departments in the development of new routes, products and services in terms of branding aspects
• Manage end-to-end project assignments
• Analyze the ROI in brand sponsorships
• Effectively activate sponsorships and/or brand-building investments
• Work closely with in-house creative and/or external agencies to develop concepts and to maintain corporate identity
• Liaise with media agencies, production houses and partners
• Service internal departments to maintain brand consistency in application and execution across all mediums Role Duties
• Develop annual plan and budget developments for sub-department to align with department-wide’s strategy including ensuring budget adherence to the approved budget
• Track operating progress and result against annual plan and KPIs to ensure targets are met; develop action plans as needed
• Contribute to identifying innovation and continuous improvement initiatives
• Report safety hazards and participate in Safety Services Department (SSD) trainings as pertinent to his / her work Traits
• Possess personal traits: friendly, mature, humble, honest, meticulous; self-starter; able to perform under pressure in a challenging environment
• High comfort level working in a diverse environment
• Able to maintain high confidentiality, tactful and discretion when dealing with people
• Possess good interpersonal and communication skills to collaborate effectively with internal and external customers
• High level of safety awareness Merits
• Minimum working experience: At least five (5) years of working experience with the same capacity.
• Proficient in oral and written local language English
• Excellent computer skills and proficiency in Google Workspace an advantage
• Able to travel when required Education: A recognized Bachelor’s Degree in Advertising, Business Administration, Management, Marketing, Digital Media, Communications or any related field AirAsia Berhad: Asia’s leading airline was established with the dream of making flying possible for everyone.