Lowongan Kerja Jakarta Timur Posisi Jr Brand Manager Mental Availability – Rtd di Dutch Lady Milk Industries

• University graduated
• Has 6+ years experience in Marketing or related field

Skill:

• Has media understanding (both traditional media and digital media)
• Market research understanding (qual, quant, continuous, adhoc)
• Regulations related to the assigned brand/category, including advertising/media ethics (Etika Pariwara)
• Has experience to manage agency

• You will be working with a wonderful team who are motivated to contribute and to live our purpose.
• Challenging job
• A competitive salary
• Comprehensive training
• Career development
• Opportunity to #UnleashYourNature

• Define the brand’s long term ambition, objectives and strategies within 12Q time-frame.
• Translate the brand’s long term strategies into annual brand plan (communication and activation activities), along with specific KPIs, timeline and budget.
• Lead the annual integrated communication brief as part of the brand plan: from writing the brief, agency briefing, proposal review (ensuring whether the creative and media proposal align with brand propeller, consistent and at scale), production process until campaign go-live on-time in-full.
• Ensure the production and implementation of all brand communication campaigns/assets in all media touch points (offline and online) both in-house or with agencies.
• Ensure the brand campaign/key message is translated and executed on points of sales via effective in-store visibility/POSM materials (working closely with BMPA).
• Continuously measure the performance (data-driven optimization) of brand campaign (communication, activation, media review) by reviewing data results/research reports to meet the KPI, and do any corrective actions as needed.
• Lead the monthly business review of the assigned brand, that covers elaborated review of Primary and Secondary Sales, leveraging all available data source, and come with clear action plan.
• Continuously track advertising and promotion budget utilization in accordance to agreed brand plan/calendar of activities. This includes monthly update/rephasing of A&P budget outlook, and adjustment to the plan if needed (both higher and lower spend).
• Continuously update the knowledge on consumers, customers and media trend/insight in order to serve them 24/7.
• Build and continuously strengthen professional relationships with internal (commercial team, cross-functional team) and external partners (creative agency, media agency)

#FrisianFlagIndonesia

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it’s not just about what we do, but who we are.

We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.

• Report to Head of Marketing – RTD
• Part of Marketing RTD Department
• Located in Head Office, Jakarta