Lowongan Kerja Tangerang Posisi Head Of Marketing di PT Delta Sukses Teknologi

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Perusahaan	PT Delta Sukses Teknologi
Posisi	Head Of Marketing
Tempat	Tangerang
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Manajemen (Pemasaran & Komunikasi)
Gaji Min	Rp. 2.000.000
Gaji Max	Rp. 8.500.000

Company Description

PT Delta Sukses Teknologi is focused on offering innovative products for adult smokers who prioritize their health and well-being. Our product range is designed to empower individuals to make positive lifestyle choices while enjoying the experience. We are dedicated to providing high-quality options for our customers.

Role Description

To lead and oversee the overall marketing strategy for Brand, Activation, Creative, E-Commerce and to build strong brand equity and driving commercial growth by ensuring all marketing activities are well planned, data-driven, and fully compliant with regulations governing e-cigarette industry in Indonesia.

Job Responsibilities

Strategic Leadership

• Formulate and lead the company’s marketing strategy, direction, and priorities aligned with business strategy.

• Develop annual marketing plans and budget frameworks that drive both brand building and commercial results.

• Ensure effective alignment across functions, including Sales, Operations, Product Development, and Legal & Corporate Affairs.

Brand Management

• Manage brand positioning, architecture, and strategy to strengthen its brand awareness and competitiveness.

• Lead portfolio planning and long-term brand building initiatives that deliver sustainable growth.

• Monitor brand health performance (awareness, preference, equity) and translate insights into action plans.

• Ensure all brand messaging reflects company values and complies with regulatory boundaries.

Brand Activation

• Plan and manage nationwide marketing activation programs in collaboration with Sales

• Ensure all promotional and below-the-line activities comply any related government regulations.

• Evaluate campaign effectiveness through post-activity analysis (volume uplift, consumer engagement, ROI).

Creative & Communication Development

• Oversee creative communication strategies (visual, digital, and offline) to ensure impactful and compliant messaging is delivered

• Manage agencies and creative teams to deliver integrated marketing content that enhances brand engagement.

• Maintain brand integrity and consistency across all media platforms, ensuring that all content complies with PP 109/2012, PP 28/2024, and other related regulations.

E-Commerce & Digital Marketing

• Develop digital and e-commerce marketing roadmaps that integrate brand communication and consumer conversion.

• Ensure all digital promotions and online campaigns adhere to digital advertising and product distribution regulations (age gating, product display rules, etc.).

• Leverage data analytics and performance metrics to drive digital visibility and sales growth.

Market Insight & Commercial Analysis

• Lead continuous market intelligence efforts: competitor tracking, trend analysis, and consumer research.

• Identify opportunities for brand innovation and market expansion.

• Translate insights into marketing strategies that strengthen the company’s competitive edge.

Regulatory Compliance & Governance

• Ensure that all marketing programs strictly comply with government and internal regulations related to e-cigarette communication, promotion, and distribution.

• Establish internal pre-screening and approval processes for every marketing campaign or material.

• Collaborate with Legal and Corporate Affairs teams to ensure regulatory compliance and avoid any issues with authorities.

People & Capability Development

• Lead and develop the Marketing organization (Brand, Activation, Creative, and E-Commerce).

• Build a performance-driven culture with high accountability, creativity, and compliance awareness.

• Ensure succession readiness and continuous skill upgrading across all marketing teams.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or Communications

• Minimum 12 years of experience in Marketing, with at least 7 years in managerial/leadership roles in FMCG, tobacco, or e-cigarette industry.

• Strong leadership, strategic thinking, interpersonal, and communication skills.

• Job location: on-site at our HO in Tangerang, Banten

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