Lowongan Kerja Jakarta Raya Posisi Head Of Brand And Integrated Marketing di PT Solusi Transportasi Indonesia

Gambar PT Solusi Transportasi Indonesia Posisi Head of Brand and Integrated Marketing
  • Loker diposting 2 tahun yang lalu

Kami merilis loker dengan sistem full time untuk posisi Head of Brand and Integrated Marketing di perusahaan PT Solusi Transportasi Indonesia untuk kota/kab Jakarta Raya atau sekitarnya.

Kemampuan yang kita inginkan adalah Penjualan / Pemasaran & Pemasaran/Pengembangan Bisnis serta orang yang jujur, amanah, disiplin, dan bertanggung jawab.

Selain itu untuk persyaratan yang PT kami inginkan adalah minimum Sarjana (S1). Sesuai dari peraturan yang PT kami berikan.

Gaji yang perusahaan kami berikan cukup bersaing tergantung dari kemampuan karyawan. Minimum upah yang kami berikan adalah UMR/UMP daerah masing-masing. Namun itu semua bisa berubah tergantung dari keputusan HRD.

Info Loker

Perusahaan PT Solusi Transportasi Indonesia
Posisi Head Of Brand And Integrated Marketing
Tempat Jakarta Raya
Tingkatan Kerja CEO/GM/Direktur/Manajer Senior
Kualifikasi Sarjana (S1)
Jenis Pekerjaan Full Time
Spesialisasi Dibutuhkan Pemasaran/Pengembangan Bisnis, Penjualan / Pemasaran
Gaji Min Rp. 1.800.000
Gaji Max Rp. 5.500.000

Job Description:

We are looking for someone with a strong integrated comms planning background – either currently ahead of planning in an agency, or currently leading integrated brand, marketing, and media services in a fast-moving industry.

In your time as a strategic planner/integrated marketing head, you have worked across the spectrum of brand and marketing problems – so tell us about:

  • Making a brand more loved, 
  • Positioning a new product, 
  • Putting a creative twist on tactical promotions, 
  • Transforming or updating a brand’s social and media strategies 

We’re a lean team of creative and strategic thinkers, in service of shaping the Grab brand into a loveable powerhouse in SE Asia. We’re guardians of the Grab positioning and voice and are also responsible for campaigns/initiatives that build a consistent yet locally relevant brand.

You’ll be involved across the entire spectrum of Grab Indonesia marketing activities – from launching new Grab services to demand stimulation in new Grab verticals to creating social impact building programs that create income opportunities for millions of UMKMs – so your approach to marketing problems needs to be equal parts logic and magic, rigor and imagination.

Like all great planners, your problem-solving mind applies itself not just in advertising creativity but unlocking improvements in different parts of the communications process – you enjoy

  • Finding insights in the numbers everyone else misses
  • Have the ability to make creative briefs sing, 
  • Have a strong vision for how Grab brand should speak and behave in the social universe 
  • Feel confident overseeing Grab Indonesia’s media strategy and cross-channel efficiency  

This role is a people manager role, oversees a team of Comms Planners, digital, offline, and social planners, and works extremely closely with subject matter experts in demand planning, CRM, and creativity.

Job scope & rough time spent:

  • 40% Marketing Communications and Campaigns Go-to-Market Planning Lead – work with vertical business and product marketing teams to design highly effective multi-channel campaigns across traditional and digital media (includes but not limited to assisting with the creative brief, media strategy and selection, campaign budget allocation, audience targeting, flighting strategies, ad formats, and ad optimizations). Deeply understands the business objectives of each marketing initiative and helps the rest of the team translate these into meaningful creative and media briefs.
  • 20% Brand Strategy Lead – Indonesia is the largest, most complex, and most important market for Grab. It is also the one market where we are still perceived as the challenger brand, and where we have the strongest brand competition. You and your small team of planners will need to work closely with the Country Marketing head, Regional brand planning leads, marketing insights and business strategy leads to design and execute brand strategies and initiatives to defeat a formidable, well-loved, and highly admired local competitor.
  • 20% cross channel planning (owned, earned, and paid) – provide strategic rigor to the implementation of campaign ideas, ensuring integration of the work between creative and media. Instill best practices by ensuring all campaigns include messaging frameworks, comms tasks, tactical briefs, and customer experience maps.
  • 10% Lead and transform Grab’s strategy for social presence (Owned, earned, and paid social) working closely with Head of PR
  • 10% Quarterly and annual business planning lead, assisting the ID Country Marketing Head particularly in the area of Marketing Insights and Analytics, Improvement and Innovation Lead Develop and enforce forward planning processes, cadences, and continuous learning agendas together with cross-functional experts and stakeholders. Build a strong learning mindset in the team and institutionalize test and learn processes to continuously get smarter with every campaign.

The Successful Applicant:

  • Minimum 10-15  years work experience for e-commerce, B2C, or D2C companies
  • Highly experienced Brand and Comms Planning Expert: you would already have a great portfolio of work across the spectrum of communications: in the process of this hire, we will be requesting your favorite work in brand repositioning, new product launches, interesting comms twist on sales promotions, turning insights into ideas. 
  • Bring an informed POV about marketing effectiveness measurements – especially how to link marketing metrics more closely with business outcomes.
  • Curiosity about emerging trends and disruptions across a wide spectrum of marketing thinking, tools and technologies and be able to give an informed point of view on how they could impact Grab marketing.
  • Chaos herder and Silo crosser: marketing works best when it works as part of an orchestra that has a track record of successfully collaborating with cross-functional stakeholders to develop and enforce friction-reducing processes and cadences. Strong desire to drive continuous improvement, there’s always a smarter, faster, better way things could work.
  • Highly organized: Strong forward planning mindset and sound time management skills to tackle both urgent short-term tasks and important long-term tasks within compressed timeframes in a deadline-driven now now now organization.
  • Hands-on, hardworking, hunger, heart, and humility: excited to work in a fast-moving business we are still building up every day. And able to thrive in an environment with a ‘start-up’ culture. Team player that is comfortable with ambiguity and has no problems navigating a very informal leadership structure

Alamat Lengkap

Provinsi DKI Jakarta
Kota Jakarta Raya
Alamat L2 , Mangga Dua Mall , JL. Mangga Dua Raya , Mangga Dua Selatan, Sawah Besar, 10730 Jakarta Pusat, DKI Jakarta, RT.1/RW.12, South Mangga Dua, Sawah Besar, Central Jakarta City, Jakarta 10730, Indonesia
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Keuntungan Kerja

  • Mendapat pengalaman kerja
  • Bonus jika lembur
  • Diajari terlebih dahulu

Lamar kerja

Perlu diingat informasi yang tertera bisa saja berubah sewaktu-waktu.

Melamar pekerjaan tidak dipungut biaya, anda harus berhati-hati saat melamar pekerjaan.

Pastikan anda mengisi form lamaran yang dituju terlebih dahulu dan menunggu HRD perusahaan menghubungi untuk interview.

Disclaimer: pastikan anda membaca deskripsi dan intruksi dari lokercepat.id agar tidak mengalami kejadian yang tidak mengenakkan saat melamar pekerjaan. Karena kami adalah situs berbagi lowongan pekerjaan dengan sumber dari internet, koran, dan TV.

Tips dari admin. Gunakan bahasa yang sopan dan promosikan diri semenarik mungkin agar HRD/Staff terkait tertarik dengan anda.

Semoga sukses mendapat pekerjaan yang diinginkan.

Intruksi Melamar Pekerjaan

  1. Buka link "Lamar Sekarang" di atas
  2. Jika belum punya akunnya, silahkan daftar terlebih dahulu, buat profile/unggah resume sesuai dengan data diri anda
  3. Jika sudah mendaftar kalian bisa langsung login
  4. Promosikan diri anda lewat form lamaran kerja yang tertara
  5. Selesai, silahkan tunggu.

Bagikan Loker ini

Deskripsi Perusahaan

Grab is Southeast Asia’s leading ride-hailing platform. We solve critical transportation challenges and make transport freedom a reality for 620 million people in Southeast Asia.

Grab began as a taxi-hailing app in 2012, but has extended its product platform to include private car services (GrabCar), motorcycle taxis (GrabBike), social carpooling (GrabHitch) and last mile delivery (GrabExpress). Grab is focused on pioneering new commuting alternatives and for drivers and passengers with an emphasis on speed, safety and reliability. The Company currently offers services in Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam.

Info Perusahaan

Loker ini cocok untuk anda yang tinggal di provinsi: DKI Jakarta