Lowongan Kerja Bekasi Posisi E-commerce & Digital Marketing Specialist di CV jims honey official

Info Loker

Perusahaan	CV jims honey official
Posisi	E-commerce & Digital Marketing Specialist
Tempat	Bekasi
Tingkatan Kerja	Pegawai (non-manajemen & non-supervisor)
Kualifikasi	Diploma Pascasarjana, Gelar Professional, Magister (S2), Sarjana (S1)
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Digital Marketing, Penjualan / Pemasaran
Gaji Min	Rp. 5.700.000
Gaji Max	Rp. 6.700.000

As a Digital Marketing Specialist at Jims Honey, you will be responsible for planning, executing, optimizing online and offline marketing campaigns including e-commerce to to drive visibility, traffic, and sales for products or brands by effectively using E-commerce’s, TikTok and Meta advertising tools and features

Your role will encompass the following key responsibilities:

1. Advertising Strategy:

• Develop and execute advertising strategies on E-commerce, TikTok and Meta ads including CPAS ads to meet specific campaign goals, such as increasing sales, brand visibility, or customer acquisition.
• Collaborate with marketing teams to align advertising efforts with overall marketing objectives

2. Campaign Planning and Execution:

• Plan, set up, and launch advertising campaigns on E-commerce, utilizing various advertising options like Meta Ads CPAS, TikTok Ads
• Define target audiences and optimize ad creatives and ad copy to maximize ad performance.
• Conduct A/B tests to determine the effectiveness of different ad strategies, including ad types, creatives, and targeting options.
• Implement findings from tests to enhance ad performance.

3. Budget Management:

• Manage advertising budgets and allocate funds effectively across campaigns to achieve the best return on investment (ROI).
• Monitor spending and adjust budgets as needed based on campaign performance.

4. Ad Performance Monitoring:

• Regularly monitor key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, sales, and return on ad spend (ROAS).
• Use data analytics tools and E-commerce’s advertising platform to gather insights and make data-driven decisions.

5. Ad Creatives and Copy:

• Collaborate with creative teams to develop ad creatives and copy that are engaging and relevant to the target audience.
• Continuously test and optimize ad elements to improve ad performance.

6. Keyword and Product Targeting:

• Perform keyword research and product targeting to ensure ads are displayed to the most relevant Shopee users.
• Adjust keyword and product targeting strategies based on performance data.

7. Bid Management:

• Set appropriate bidding strategies to ensure ad placements in competitive positions.
• Optimize bids for maximum exposure and ROI.

8. Reporting and Analysis:

• Create regular reports on advertising campaign performance and communicate results to stakeholders.
• Identify trends, patterns, and areas for improvement, and implement changes accordingly.

9. Customer Experience:

• Enhance the online customer experience by providing a user-friendly and engaging interface.
• Ensure prompt customer support, address inquiries, and manage returns and refunds.
• Encourage and manage customer reviews and ratings for products.

10. Inventory Management:

• Maintain updated product availability and inventory levels on the e-commerce platform.
• Coordinate with the supply chain team to monitor stock levels and manage out-of-stock products.

11. Compliance and Ad Policies:

•   Ensure that all advertising campaigns are compliant with E-commerce’s advertising policies and guidelines.
•   Stay informed about any changes in ad policies and make necessary adjustments.

12. Competitive Analysis:

• Monitor and analyze the advertising strategies of competitors on E-commerce and adjust your strategies accordingly.

13.Collaboration: 

• Work closely with other marketing and creative teams, as well as graphic designers, and content creators to ensure cohesive and effective digital marketing efforts

Lamar kerja

Deskripsi Perusahaan

Info Perusahaan

• Industri: Retail/Merchandise
• Ukuran Perusahaan: 1- 50 pekerja
• Waktu Proses Lamaran: 30 hari
• Tunjangan dan Lain-lain: Asuransi kesehatan, Kasual (contoh: Kaos), 6 working days - 1 off day