Lowongan Kerja Jakarta Utara Posisi E-commerce & Digital Marketing Manager di Aromatik International

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Perusahaan	Aromatik International
Posisi	E-commerce & Digital Marketing Manager
Tempat	Jakarta Utara
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Pemasaran Digital & Pencarian (Pemasaran & Komunikasi)
Gaji Min	Rp. 2.000.000
Gaji Max	Rp. 8.500.000

Key Responsibilities:

E-Commerce Strategy & Management:

• Develop, manage, and execute the overall e-commerce strategy to grow online sales and enhance customer experience.
• Oversee day-to-day operations of the e-commerce platform, ensuring seamless functionality, product updates, and high performance.
• Optimize product listings, categorization, search functionality, and merchandising strategies.
• Collaborate with internal teams to manage inventory levels, pricing strategies, and promotional campaigns to maximize sales.
• Analyze e-commerce performance metrics (e.g., conversion rates, AOV, traffic, bounce rates) and implement strategies for improvement.

Digital Marketing & Campaigns:

• Lead the planning and execution of digital marketing campaigns across multiple channels, including social media, email marketing, SEO, SEM, influencer partnerships, and paid advertising.
• Develop and implement strategies to increase online traffic, improve brand visibility, and enhance customer engagement.
• Manage digital ad campaigns (e.g., Google Ads, Facebook Ads) to drive traffic and sales, ensuring ROI optimization.
• Collaborate with creative teams to develop compelling content that resonates with the target audience and aligns with brand aesthetics.
• Stay updated with the latest digital marketing trends, technologies, and best practices, especially within the beauty industry.

Customer Experience & Retention:

• Ensure a seamless, user-friendly, and aesthetically pleasing online shopping experience that reflects the brand’s identity.
• Implement personalization strategies such as targeted email campaigns, loyalty programs, and personalized product recommendations.
• Manage CRM systems to track customer behavior, engagement, and loyalty, using insights to improve customer retention.
• Respond to customer feedback and adjust strategies to enhance overall satisfaction and shopping experience.

Data Analysis & Reporting:

• Analyze e-commerce and digital marketing performance data to identify trends, insights, and opportunities for growth.
• Generate regular reports on key metrics (e.g., sales, traffic, engagement, conversions), providing actionable insights for optimization.
• Utilize A/B testing and other data-driven methods to improve digital marketing effectiveness and e-commerce performance.

Collaboration & Team Management:

• Collaborate with cross-functional teams (e.g., product development, IT, logistics, and customer service) to ensure e-commerce and marketing objectives align with the brand’s overall business goals.
• Manage relationships with external partners, such as digital agencies, influencers, and third-party vendors.
• Lead and mentor a team of digital marketing and e-commerce specialists, providing guidance and development opportunities.

Qualifications:

• Bachelor’s degree in Marketing, E-Commerce, Business, or related field.
• 4-6 years of experience in e-commerce and digital marketing, preferably within the beauty or retail industry.
• Proven track record of driving sales growth and improving digital marketing ROI.
• Strong understanding of e-commerce platforms (e.g., Shopify, Magento) and digital marketing tools (e.g., Google Analytics, Facebook Ads Manager).
• Experience with SEO/SEM, email marketing, and social media marketing.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and project management skills.
• Passion for the beauty industry and understanding of current beauty trends.

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