Lowongan Kerja North Serpong Posisi Digital Ads Specialist di PT. Putra Windu Trijaya

Info Loker

Perusahaan	PT. Putra Windu Trijaya
Posisi	Digital Ads Specialist
Tempat	North Serpong
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Pemasaran Digital & Pencarian (Pemasaran & Komunikasi)
Gaji Min	Rp. 2.000.000
Gaji Max	Rp. 8.500.000

We Are Hiring For our brand Bien The Label (Bien Bali x Aloha Brand).

Location: Alam Sutera

Working Hours: Full-time, Monday–Friday, 9 AM – 5 PM

Job Description:

We are looking for a performance-driven Digital Ads Specialist to manage our paid advertising strategy across Meta (Facebook/Instagram), Shopee Ads, and TikTok Shop Ads. You will plan, execute, analyze, and optimize campaigns to drive traffic, conversions, and revenue growth.

Key Responsibilities:

– Meta Ads (Facebook & Instagram)

• Plan and launch ad campaigns in line with product launches and sales goals

• Optimize audience targeting (interest, lookalike, retargeting)

• Test and improve creatives, copy, and placements

• Monitor ROAS, CPL, CPM and adjust based on results

• Coordinate with the creative team for ad materials

– Shopee Ads

• Manage Shopee Search Ads, Discovery Ads, and Product Boost

• Optimize keyword bidding and daily budgets

• Analyze conversion performance per SKU

• Plan campaigns for big sales periods (e.g., 9.9, 10.10)

• Align ad spend with stock availability together with the sales team

– TikTok Shop Ads

• Run Spark Ads, Live Boosting, and In-Feed Ads

• Collaborate with influencers and UGC creators for boosting

• Track the conversion funnel: clicks, product views, add-to-cart, checkouts

• Test different creatives and audience segments

• Use TikTok Ads Manager to boost live performance and viral content

– Reporting & Optimization

• Provide weekly and monthly performance reports (ROAS, spend, CTR, CPA)

• Allocate ad budget across platforms based on results

• Scale performing campaigns and stop underperforming ones

• Work closely with creative, e-commerce, and influencer teams

Requirements:

• Minimum 2 years of experience managing Meta, Shopee, or TikTok Ads

• Strong analytical skills; able to read dashboards and optimize accordingly

• Proven track record of high ROAS in e-commerce campaigns

• Experience with budget planning and scaling campaigns

• Familiar with Meta Ads Manager, Shopee Seller Center, and TikTok Ads Manager

• Strong understanding of conversion funnels and e-commerce metrics

• Able to work independently and manage multiple channels at once

Preferred:

• Experience with fashion, beauty, or lifestyle brands

• Up to date with TikTok trends and UGC/influencer content boosting

• Familiar with attribution tools (Google Analytics, TripleWhale, etc.)

• Comfortable working in a fast-paced, sales-driven environment

Soft Skills:

• Results-oriented and detail-focused

• Proactive problem solver

• Good communication and teamwork skills

• Open to testing, learning, and continuous improvement

Success Metrics:

• ROAS by platform

• Conversion rate per channel

• Cost per acquisition (CPA)

• Daily/monthly revenue driven by ads

• Efficient ad budget allocation

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