Lowongan Kerja Jakarta Raya Posisi Crm Acceleration Lead – Indonesia di PT Shell Indonesia
Loker diposting 2 tahun yang lalu
Perusahaan kami telah merilis loker dengan sistem full time untuk posisi CRM Acceleration Lead - Indonesia di tempat usaha PT Shell Indonesia untuk daerah Jakarta Raya dan sekitarnya.
Skill yang kita inginkan ialah Penjualan / Pemasaran & Pemasaran/Pengembangan Bisnis serta orang yang jujur dan bertanggung jawab.
PT ini tidak memiliki syarat yang khusus terhadap calon pelamar sehingga anda dapat mencoba melamar ke perusahaan kami dengan memberikan CV atau portofolio anda.
Upah yang perusahaan berikan cukup lumayan tergantung dari kemampuan pekerja. Minimal upah yang kami berikan adalah Rp 1.800.000 - Rp 5.500.000. Walaupun begitu semua bisa berubah tergantung dari keputusan HRD.
The Shell Loyalty/CRM program is a key value lever to Shell Mobility, and we know that customers who successfully engage with the program are worth more to the business in terms of annual average spend, frequency of visit and basket size.
As the rate of change is accelerating, we need to grow our loyalty customer value at speed & scale increasing the value per existing customer and increasing our total active customer size at scale. Furthermore, as our breadth of E-2-E offer across B2C increases (EV, Energy storage etc.), we have more opportunities than ever to attract customers of tomorrow. The digital customer back strategy is a key enabler to accelerate growth in the integrated value for customers today: NFR & Fuels and customers tomorrow: EV & NFR.
The in-market CRM Acceleration Lead will successfully implement and drive forward the delivery of the Digital Customer back strategy use cases in market. Overseeing E2E delivery from ideation to delivery to optimization and value tracking in market. The role will intelligently use a rich customer dataset, supplemented by contextual information to provide a connected and seamless experience across all touchpoints, so we can make each customer mission easier. The role will also provide a variety of opportunities to curate & design communication journeys that progress specific business objectives whilst serving customers relevant content in their given need state.
Our aim in CRM is to power the data driven marketing agenda and enrich the customer experience and create valuable relationships at every touchpoint.
What’s the role?
Indonesia is a key Customer Back Digital Strategy Use case market with Loyalty/CRM being a key value driver. The CRM Acceleration Lead is responsible for successfully implementing and delivering the Digital customer back strategy in market including:
Growing Total Active Customer Base Growing NFR Value contribution & value Implementing a Connected Customer Experience via 1:1 Journey Orchestration Developing & implementing a strong EV & NFR Loyalty/CRM Offer.
The CRM Acceleration Lead will be working in close collaboration with the local Loyalty Acceleration Lead, ensuring a strong integration between CRM & Loyalty and a joint success plan to deliver against the key projects of the Customer Back Digital Strategy in market.
Local Customer Back Digital Focal Point: Local global customer back digital focal point for CRM, overseeing local delivery and implementation of use cases, leads successful E-2-E CRM use case implementation from ideation, activation and optimization in joint & close collaboration with the Loyalty Acceleration Lead in market. Regular status updates & value tracking from local plans against targets.
E2E Project Lead for CCX: Responsible for successful in-market deployment of the Connected Customer Experience (CCX) including:
Localization of CCX strategy
Development of Customer Moments & Customer offers
Oversee successful CCX implementation & deployment in market
Track, optimize and scale up CCX in market
Manage project plan, resources and delivery of plan
Grow TAC (Total Active customer base): Responsible for tactics to drive total active customer growth through re-activation and acquisition plans. Successfully lead the implementation of customer growth plans, from ideation to deployment to value tracking.
Drive Fuels & NFR integration & activation plans in market: Implement strong local NFR & Loyalty/CRM offer in market to drive increased NFR penetration.
Lead EV/NFR deployment plans in local market: Working alongside global strategy team, lead successful EV MVP market rollout from implementation, success measurement & optimization.
SCOPE
Market: Indonesia
Placed in local Marketing Team working side by side with local Paylo & CRM Teams.
Close collaboration with Loyalty Integrations Lead in market to achieve common output.
Significant stakeholder management: Global & Local Marketing teams, agencies, insights, data & IT, CSC.
What we need from you
Preferably a Bachelors degree in Business or Marketing.
3+ Years of experience in setting up and operating CRM, preferably within an Energy, Retail, and or Convenience Retail space.
Must have skills with Commercial Acumen and be able to interpret data from technology and skills with Customer Lifecycle Management.
Passion about data driven marketing and customer first experiences.
Expert in key CRM strategies, customer journey development & test and learn frameworks to use a data driven approach to constantly optimize communications & engagements.
Exposure to paid & owned marketing channels, comfortable working with wider marketing teams to deliver omni-channel campaigns.
Proven track record of planning & executing marketing calendar plans, working with wider marketing teams to utilize CRM as a key vehicle to promote wider marketing agenda & realize business targets.
Strong experience in project management and the ability to work collaboratively across function and with senior stakeholders to solve problems.
Experience with Agile frameworks and ways of working.
Strong understanding of customer KPIs and approaches to tracking.
Shell began operations in Indonesia more than 100 years ago and can look back on a rich history with Indonesia. At Shell Indonesia, we believe that diversity is key: it will help our drive to innovate and make sure that our employees’ ideas will travel. We offer an exciting platform from which you can deliver and excel. Shell Indonesia manages business operations that include marketing and trading oil products directly as well as through its appointed distributors. In 2006, Shell started its Commercial Fuels business in Indonesia: we provide bulk fuels and related technical support to the Industrial and Transport Sector. Shell Indonesia is also planning to establish a significant presence in the upstream sector.
An innovative place to work
There’s never been a more exciting time to work at Shell.
Join us and you’ll be adding your talent and imagination to a business with the ambition to shape the future – whether by investing in oil, gas, and renewable energy to meet demand, exploring new ways to store energy, or developing technology that helps the world to use energy more efficiently, everyone at Shell does their part.
An inclusive place to work
To power progress, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we are nurturing an inclusive environment – one where you can express your ideas, extend your skills, and reach your potential.
We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.
We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.
A rewarding place to work
Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.
We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.
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Disclaimer
Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.
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Alamat Lengkap
Provinsi
DKI Jakarta
Kota
Jakarta Raya
Alamat
Talavera Office Park, Lt. 22 – 26, Jl. TB Simatupang No.Kav. 22 – 26, RT.3/RW.1, Cilandak Bar., Kec. Cilandak, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12430, Indonesia
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Deskripsi Perusahaan
Shell di Indonesia
Shell di Indonesia menjalankan aktivitas bisnisnya di sektor hulu dan hilir. Di sektor hilir, aktivitas bisnis Shell meliputi BBM, pelumas untuk industri, otomotif dan transportasi, bahan bakar untuk industri kelautan, bahan bakar komersial dan bitumen. Di sektor hulu, Shell merupakan mitra strategis Inpex, operator Masela PSC yang meliputi lapangan gas Abadi. Kantor pusat kami di Indonesia berada di Jakarta
Aktivitas bisnis kami di Indonesia
Di sektor Hilir, Shell Indonesia melayani pangsa pasar bisnis dan pengendara bermotor. Shell Indonesia mengelola kegiatan bisnis yang meliputi pemasaran dan perdagangan pelumas secara langsung maupun melalui distributor-distributor yang telah ditunjuk.
Shell Indonesia mencatat tonggak sejarah baru dengan diresmikannya SPBU Shell pertama di Karawaci, Tangerang. Shell merupakan perusahaan minyak internasional pertama yang terjun dalam bisnis ritel BBM setelah 40 tahun.
Di sektor hulu, Shell merupakan mitra strategis Inpex, operator Masela PSC yang meliputi lapangan gas Abadi.
Shell Indonesia dalam angka
Memiliki lebih dari 300 karyawan
Telah membangun lebih dari 100 SPBU (Jabodetabek, Bandung, Jawa Timur dan Sumatera Utara)
Memiliki satu (1) Pabrik Pelumas di Marunda
Memiliki satu (1) terminal penyimpanan bahan bakar di Gresik, Jawa Timur
