Lowongan Kerja Jakarta Raya Posisi Creators Marketing Specialist – Integrated Marketing (tiktok Shop By… di TIKTOK PTE LTD (TIKTOK)

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Perusahaan	TIKTOK PTE LTD (TIKTOK)
Posisi	Creators Marketing Specialist - Integrated Marketing (tiktok Shop By...
Tempat	Jakarta Raya
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Manajemen Brand (Pemasaran & Komunikasi)
Gaji Min	Rp. 2.000.000
Gaji Max	Rp. 8.500.000

Responsibilities

• Identify and onboard TikTok creators aligned with campaign strategy
• Build and maintain long-term relationships with creators, agencies, and influencer partners.

Campaign Planning & Execution

• Plan, select, execute, and manage creator marketing campaigns that drive sales, awareness, and engagement.
• Align with brand marketing teams to match creators with relevant promotions and product launches.
• Create briefs, guide creators on campaign briefs, content strategy, and creative direction.

Performance Monitoring & Optimization

• Track creator performance using metrics such as GMV, click-through rate (CTR), CCPV, and ROAS.
• Regularly analyze campaign performance to identify opportunities for growth or improvement.
• Generate reports and insights for internal teams and leadership.

Trend Analysis & Creative Innovation

• Monitor TikTok trends, creator content formats, and platform changes to inform strategy.
• Recommend innovative content ideas and pilot new formats (e.g., live selling, product unboxings, viral challenges).
• Collaborate with creators on storytelling that aligns with both brand and audience.

Compliance & Risk Management

• Ensure that all creator content complies with TikTok’s policies, advertising guidelines, and brand safety standards.

Qualifications

Minimum qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field with 2–4 years of experience in influencer marketing, creator partnerships, or affiliate marketing, ideally in a commerce or social platform.
• Strong interpersonal and relationship-building skills with experience managing external partners or creators.
• Data-driven mindset with experience analyzing campaign performance and optimizing strategy.
• Excellent project management skills with the ability to handle multiple campaigns at once.
• Creative thinker with a pulse on culture, social media trends, and consumer behavior.
• Comfortable using analytics tools, and spreadsheets.

Preferred qualifications:

• Knowledge of key product categories in TikTok Shop (e.g., beauty, fashion, electronics).
• Experience with TikTok Shop, live selling, or affiliate programs is a strong plus.
• Deep understanding of TikTok’s creator ecosystem, trends, and content formats.

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