Lowongan Kerja Jakarta Raya Posisi Content Specialist di Perusahaan Dirahasiakan

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Perusahaan	Perusahaan Dirahasiakan
Posisi	Content Specialist
Tempat	Jakarta Raya
Tingkatan Kerja	Pegawai (non-manajemen & non-supervisor)
Kualifikasi	Sarjana (S1)
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Periklanan, Seni/Media/Komunikasi
Gaji Min	Rp. 1.800.000
Gaji Max	Rp. 5.500.000

Qualification: 

• 2-year experience as a Digital Marketing Specialist
• Active relevant Digital Marketing certifications
• Excellent verbal and written skills with fluency in Bahasa Indonesia & English
• Strong ability to read and improve ROAS data performance.
• Strong knowledge of digital media hacks, trends and KPIs
• Strong working experience with digital marketing tools and techniques (Google Marketing, Meta Business, social media analytics & ad tools, CRM tools, engagement, attribution & automation tools)
• Excellent knowledge of Facebook, LinkedIn, Instagram, TikTok and other social platforms
• Basic knowledge of Canva and Photoshop
• Strong knowledge of SEO
• Strong knowledge of Ms Excel or Google Sheets
• Excellent multitasking and project management skills Strong passion for digital marketing trends and innovations

Job Description:

• Generate leads via paid ads (display & social), email and text messaging 
• Track trends and perform competitive analysis whilst monitoring best practices in the market
• Develop, implement, analyze, and iterate digital marketing plans to increase brand awareness, leads generation to sales and conversion rate
• Plan and execute all forms of digital marketing including display ads, SEM/SEO, social media marketing, email & text messaging marketing
• Plan and execute, within budget, events, promotions and campaigns on digital platforms and assess against goals (ROAS and KPIs).
• Constantly test, track and improve digital performance by focusing on customer behaviour, usage patterns, spends and other data driven insights
• Create marketing materials, including website, Google Ads, social media advertising, HTML emails, landing pages
• Handle day-to-day communications with CRM team, branch offices, product team, visual designers, social media strategist, customer support and Marcomm Head
• Track, analyze and report on performance of all digital marketing efforts and investments on weekly basis
• Continous A/B testing on visual, copywriting, platforms to improve performance
• Manage email marketing strategy by creating various email templates according to different audience cohorts
• Generate, edit, publish and share contents on email & text messagings (e.g. original text, photos, videos etc.)

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