Lowongan Kerja Tangerang Posisi Content & Social Media Specialist di PT Citra Usaha Lamindo

Job Profile: A Social Media Specialist is in charge of the company’s interactions with the public through social media platforms using a unified voice. They devise and implement content strategies and collect engagement data. Social Media Managers also identify trends among customer interactions to help plan digital campaigns that build brand loyalty.

Duties & Responsibilities

A Social Media Specialist is responsible for overseeing a company’s interactions with the public by implementing social media platforms’ content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.

1. Perform research on current benchmark trends and audience preferences

2. Design and implement social media strategy to align with business goals

3. Set specific objectives and report on ROI

4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

5. Monitor SEO and web traffic metrics

6. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews

8. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

9. Suggest and implement new features to develop brand awareness, like promotions and competitions

10. Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirement & Skill

1. Proven work experience as a Social Media Specialist

2. Hands on experience in content management

3. Excellent copywriting skills

4. Ability to deliver creative content (text, image and video)

5. Solid knowledge of SEO, keyword research and Google Analytics

6. Knowledge of online marketing channels

7. Familiarity with web design

8. Excellent communication skills

9. Analytical and multitasking skills

10. BSc degree in Marketing or relevant field

Good Social Media Specialist

Successful Social Media Specialist know how to engage people, leverage monitoring tools for insights and align their work with a brand’s goals. They also have an eye for social media trends and know how to engage the company’s followers.