Lowongan Kerja Yogyakarta Posisi Campaign Strategist di Vortex Buana Edumedia

Info Loker

Perusahaan	Vortex Buana Edumedia
Posisi	Campaign Strategist
Tempat	Yogyakarta
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Manajemen Brand (Pemasaran & Komunikasi)
Gaji Min	Rp. 2.000.000
Gaji Max	Rp. 8.500.000

Role Overview:

The campaign Strategist is responsible for designing, directing, and optimizing cross-channel marketing campaigns (performance ads, social media, influencer, PR). Each campaign is managed as and end-to-end project, starting from planning, coordination, execution, monitoring, through evaluation.

This role focuses on strategic oversight with authority in ad budget management, performance analysis, and cross-team orchestration to achieve key business objectives: customer acquisition and lead generation.

Key Responsibilities:

• Strategic Planning & Framework

  • Develop campaign frameworks (theme, objectives, timeline, budget, scope).

  • Translate business targets into measurable campaign goals.

  • Create creative and execution briefs for relevant teams (ads, social, design, PR).

• Project Management

  • Manage campaigns as projects: create project plans, timelines, resource allocation, milestone tracking, and risk management.

  • Ensure campaigns are executed on time, within scope, and within budget.

  • Coordinate cross-functional stakeholders as the campaign project owner.

  • Conduct post-mortem reviews for each campaign (lessons learned, best practices).

• Budget & Performance Ads Management

  • Manage and allocate advertising budgets (Google, Meta, TikTok).

  • Oversee optimization of targeting, bidding, and channel mix.

  • Ensure cost efficiency for acquisition (CPL, ROAS).

• Analytics & Insights

  • Build campaign dashboards/reports (CPL, Conversion Rate, CTR, ROAS).

  • Deliver data-driven insights and recommendations.

  • Evaluate campaign effectiveness and suggest iterations.

• Cross-Channel Orchestration

  • Align campaign messages, narratives, and visuals across all channels (ads, social media, influencer, PR).

• Market & Competitor Analysis

  • Monitor industry trends, competitor activities, and benchmarking.

  • Identify new campaign opportunities for growth.

Job Requirements:

• Bachelor’s degree in Marketing, Comunications, Business, Management, or other relevant fields.

• Preferably holds digital marketing certificatios (Google Ads, Meta Blueprint, TikTok Ads, HubSpot, or equivalent).

• 3-5 years of experience in Digital Marketing, Campaign Strategy, or Performance Marketing.

• Proven experience in managing end-to-end campaigns (planning, execution, analytics).

• Hands-on experience managing digital advertising budgets across multiple channels (Google Ads, Meta/Facebook, TikTok).

• Experience in project management (managing timelines, resources, milestones, and stakeholders).

• Previous cross-functional collaboration experience (social media, creative, PR, sales, product, etc.).

• Proficiency in Google Ads, Meta Ads Manager, and TikTok Ads.

• Ability to analyze data from Google Analytics, Ads Manager, Data Studio/Looker, Excel/Spreadsheets, or BI tools.

• Familiar with project management tools such as Trello, Asana, Monday.com, or Notion.

• Strong understanding of how to craft consistent campaign messaging across channels (ads, social media, influencer, PR).

• Ability to derive insights from campaign data and translate them into actionable strategies.

• Capable of turning business objectives into measurable campaign strategies.

• Strong analytical skills with the ability to identify patterns and generate actionable insights.

• Able to present strategies and insights clearly to top management.

• Strong cross-team collaboration skills (ads, social media, design, PR, sales).

• Disciplined in managing campaigns as projects with clear timelines and budgets.

• Creative problem-solver when facing campaign challenges.

• Quick to adapt to digital marketing trends and platform algorithm changes.

Lamar kerja

Deskripsi Perusahaan

Info Perusahaan

• Industri: