Lowongan Kerja Tangerang Posisi Brand Strategist di WidaTech

Info Loker

Perusahaan	WidaTech
Posisi	Brand Strategist
Tempat	Tangerang
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Manajemen Brand (Pemasaran & Komunikasi)
Gaji Min	Rp. 2.000.000
Gaji Max	Rp. 8.500.000

Company Description

WidaTech is a tech consulting and service provider that collaborate with global industry leaders to adopt cutting-edge solutions for capturing growth opportunities. With extensive experience at the forefront of our field, we look to act as a catalyst for rapidly extending innovations and tangible benefits to businesses worldwide. As of today we are primarily serving clients in Asia (ID,SG,MY,HK,JP) and Australia (Upcoming).

Job Description

As a Brand Strategist at WidaTech, you will be responsible for shaping and strengthening our brand identity to enhance visibility, consistency, and engagement. Your role will involve developing brand strategies that align with the company’s objectives, ensuring cohesive messaging, and optimizing brand perception across all touchpoints. Working closely with marketing, product, and sales teams, you will help position WidaTech as a leading IT service provider. If you have a strategic mindset, a passion for branding, and an analytical approach to market trends, this role offers an exciting opportunity to drive meaningful brand impact.

Key Responsibilities

• Develop and implement comprehensive brand strategies that align with business objectives and target audience preferences.

• Define and maintain brand elements, including brand architecture, messaging, value proposition, ensuring consistency across all channels.

• Conduct market research and competitive analysis to identify industry trends, customer insights, and positioning opportunities.

• Collaborate with marketing, product development, and sales teams to integrate brand strategies into key business initiatives.

• Create and enforce brand guidelines and standards to maintain consistency in visual and verbal communications.

• Monitor and evaluate brand performance metrics and KPIs, providing insights and adjustments to optimize brand awareness and perception.

• Identify and manage strategic partnerships, sponsorships, and collaborations to enhance brand visibility.

Qualifications

• Proven experience in brand strategy, marketing, or a related field, preferably within IT or tech industries.

• Strong analytical skills to interpret market data, consumer behavior, and competitive positioning.

• Excellent verbal and written communication skills in English, with the ability to craft compelling brand narratives.

• Creative problem-solving mindset, with the ability to develop engaging and innovative branding approaches.

• Proficiency in design tools such as Adobe Photoshop, Illustrator, Figma, or similar software to support branding efforts.

• Ability to collaborate with cross-functional teams to align branding with business objectives.

• Experience in managing brand partnerships, sponsorships, and campaigns is a plus.

• Strategic thinking with a balance of creativity and data-driven decision-making to optimize brand performance.

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