Lowongan Kerja Tangerang Posisi Brand Manager di PT En Prima Food And Beverage

Info Loker

Perusahaan	PT En Prima Food And Beverage
Posisi	Brand Manager
Tempat	Tangerang
Jenis Pekerjaan	Kontrak/Temporer
Spesialisasi Dibutuhkan	Manajemen Brand (Pemasaran & Komunikasi)
Gaji Min	Rp. 2.000.000
Gaji Max	Rp. 8.500.000

Job Summary:

The Brand Manager is responsible for developing, implementing, and managing marketing strategies that enhance brand awareness, drive customer engagement, and increase market share for the company’s food and beverage products.

Job Descriptions :

A. Brand Strategy & Development

• Develop and execute brand plans and strategies to achieve business goals

• Define brand positioning, messaging, and identity across all communication channels

• Conduct market and competitor analysis to identify opportunities and threats

• Ensure consistent brand image and tone of voice across marketing materials and platforms

B. Marketing Campaigns & Activation

• Plan and manage integrated marketing campaigns (digital, in-store, and offline)

• Coordinate promotional events, product launches, and seasonal campaigns

• Collaborate with the creative and digital teams to develop impactful marketing content

• Monitor and analyze campaign performance, adjusting strategies as needed

C. Consumer Insights & Market Research

• Conduct regular consumer research to understand market needs, preferences, and behavior

• Analyze sales data, customer feedback, and market trends to guide strategic decisions

• Identify opportunities for product innovation or repositioning

D. Cross-Functional Collaboration

• Collaborate with Operations, Sales, and Finance teams to align brand initiatives with business objectives

• Support franchise or outlet marketing activities and ensure brand consistency across all locations

E. Budget Management

• Manage the marketing budget for the brand, ensuring efficient and effective allocation of resources.

F. Performance Tracking

• Track and analyze the performance of marketing campaigns, making data-driven decisions to optimize results.

G. Partnerships & Sponsorships

• Explore and manage partnerships and sponsorships to enhance brand visibility.

Key Skills:

– Strategic Thinking: Ability to develop and execute long-term brand strategies.

– Marketing Expertise: Strong understanding of marketing principles, including digital marketing, social media marketing, and traditional advertising.

– Communication Skills: Excellent written and verbal communication skills.

– Analytical Skills: Ability to analyze data and make data-driven decisions.

– Creativity: Ability to develop innovative and engaging marketing campaigns.

– Project Management: Ability to manage multiple projects simultaneously and meet deadlines.

– F&B Industry Knowledge: Understanding of the F&B industry, including trends, consumer behavior, and competitive landscape

Qualifications :

– Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)

– Proven experience as a Marketing Manager or in a similar senior marketing role in the Entertainment or F&B industry

– Demonstrated success in developing and executing effective branding and marketing strategies

– Strong leadership and team management skills

– Excellent communication and presentation abilities

– Analytical mindset with the ability to make data-driven decisions

– Up-to-date knowledge of marketing trends, tools, and technologies

– A passion for the Entertainment or F&B industry and an understanding of the dynamics within it

Lamar kerja

Deskripsi Perusahaan

Info Perusahaan

• Industri: