Lowongan Kerja Jakarta Utara Posisi Brand Manager di PT Anugrah Nata Mulia

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Perusahaan	PT Anugrah Nata Mulia
Posisi	Brand Manager
Tempat	Jakarta Utara
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Manajemen Brand (Pemasaran & Komunikasi)
Gaji Min	Rp. 8.075.000
Gaji Max	Rp. 12.075.000

Responsibilities :

• Developing and implementing brand strategies. This involves defining the brand’s identity, target audience, and overall messaging.

• Managing brand consistency. Ensuring that all marketing materials and communications align with the established brand guidelines.

• Creating and managing content. Developing engaging content for various platforms, including social media, websites, and email marketing, to promote the company’s hampers.

• Analyzing data and adjusting strategies. Monitoring campaign performance and making data-driven decisions to optimize marketing efforts.

• Collaborating with other teams. Working closely with content, social media, and design teams to ensure a cohesive brand approach.

• Staying up-to-date on trends. Keeping abreast of the latest trends in the hamper industry and social media to adapt strategies accordingly.

• Building brand awareness. Implementing strategies to increase brand visibility and recognition within the target market.

• Fostering customer loyalty. Creating initiatives to build and maintain strong relationships with existing customers.

Requirements :

• Bachelor’s degree in Marketing, Business Administration, Communication, or related field (Master’s degree is a plus).

• Minimum 3–5 years of experience in brand management, product marketing, or FMCG/luxury goods, preferably in gifting, or lifestyle industries.

• Proven track record in brand building, campaign execution, and product launch management & Strong understanding of brand strategy, positioning, and storytelling.

• Ability to develop and execute integrated marketing campaigns across digital, retail, and offline channels.

• Strong sense of aesthetics, design, and consumer trends, especially in premium and festive hampers.

• Excellent communication and presentation skills — both in English and local language.

• Strong analytical skills with experience in market research, consumer insights, and competitor analysis.

• Knowledge of digital marketing, social media strategies, influencer marketing, and e-commerce platforms.

• Ability to manage budgets, timelines, and external vendors (designers, packaging suppliers, agencies)

• Creative thinker with a keen eye for detail and passion for creating memorable customer experiences.

• Strong leadership with the ability to manage and motivate cross-functional teams.

• Highly organized, adaptable, and able to manage multiple projects simultaneously.

• Entrepreneurial mindset with a drive for innovation and growth.

• Passionate about gifting culture, seasonal celebrations, and customer delight.

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