Lowongan Kerja Tangerang Posisi Digital Product Marketing di PT Tasty Snack Indonesia (JKT)

Info Loker

Perusahaan	PT Tasty Snack Indonesia (JKT)
Posisi	Digital Product Marketing
Tempat	Tangerang
Tingkatan Kerja	Manajer/Asisten Manajer
Kualifikasi	Diploma Pascasarjana, Gelar Professional, Magister (S2), Sarjana (S1)
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Digital Marketing, Penjualan / Pemasaran
Gaji Min	Rp. 1.800.000
Gaji Max	Rp. 5.500.000

Tasty Snack Indonesia is an exciting start seeking a manager to work with our digital marketing team in Indonesia and Singapore in identifying opportunities and developing digital solutions. The ideal candidate needs to have 3-5 years of experience in digital product management.

The core responsibilities as Digital Product Manager includes having a customer first mindset, strong understanding of back and end front end programming languages, ability to develop data pipelines that can be used to track, analyse and improve our digital products. The role requires you to be analytical, organizational and communicate effectively in English and Indonesian to interpret data and translate it into business opportunities. 

Your mission will be to grow our brand’s influence in Indonesia and Singapore while also increasing brand loyalty and awareness.  

What You Will Do

Digital Product Manager (Marketing) Responsibilities

Marketing Responsibilities

·       Manage entire lifecycle of Tasty Snack’s digital products including our own house brand from concept to launch.

·       Conduct market research to evaluate Tasty Snack’s digital platform and identify trends, threats and opportunities.

• Collaborate with marketing team in Indonesia and Singapore to establish plan, manage and analyse marketing campaigns that promote Tasty Snack’s brand, products and services.
• Overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Analyze and study overall marketing performance and make recommendations to improve campaign effectiveness across various channels.

·       Manage A/B testing to improve conversion rates and engagement rates on all digital platforms.

·       Weekly reports to track KPI’s from online marketing campaigns.

E Commerce Responsibilities

• Identifying our latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website’s traffic, conversion rates and target audience.

·      Managing our website banners, optimizing images to make sure product shines, and designing pages to ensure maximum conversions.

• Oversee website technical upgrades and landing pages developments.
• Knowledge of SEO, SEM and using keywords for writing of blogs.
• Reviews and prepares reports on line statistics, market places trends, best practices to optimize online marketing performance.

What You Are

Technical Skills

•       At least 5 years of digital marketing experience, FMCG space preferably.

•       In depth knowledge of various social media platforms, best practices, and website analytics.

•       Confidence in developing and overseeing e commerce digital marketing strategies and implementing digital marketing concepts such as PPC, SEO, social media and affiliate channels.

•       Excellent understanding of UX, web design, customer flow and web analysis.

•       Intermediate knowledge of google analytics for Conversion Rate Optimization (CRO), expertise in content experiments required for testing purposes.

•       Minimum 2 years of experience in media buying.

•       Minimum 2 years of experience in e commerce experience preferably knowledge on using Shopify.

•       Basic knowledge of attribution modelling, website speed optimization, traffic analysis, and reporting tools.

•       Basic knowledge of design software such as Photoshop, Illustrator.

•       Basic knowledge of HTML/CSS, Javascript, PHP is a plus.

Soft Skills

•       1-3 years of supervisory experience may be required.

•       Excellent analytics abilities.

•       Excellent time and project management skills.

•       Strong organization skills.

•       Up-to-date on latest trends and technologies on digital marketing.

•       Team player with strong ability to work independently.

Perks Of the Job

•       Team meals and in-house food tastings.

•       Enterprising work environment.

•       Opportunities for career progression in Indonesia and SouthEast Asia.

Lamar kerja

Deskripsi Perusahaan

Info Perusahaan

• Industri: Makanan & Minuman/Katering/Restoran