Lowongan Kerja Banjarmasin Posisi City Associate Banjarmasin di Operations, Marketing, Communications & Public Policy

Info Loker

Perusahaan	Operations, Marketing, Communications & Public Policy
Posisi	City Associate Banjarmasin
Tempat	Banjarmasin
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Asisten/Koordinator Pemasaran (Pemasaran & Komunikasi)
Gaji Min	Rp. 2.000.000
Gaji Max	Rp. 8.500.000

The City Lead owns the end-to-end business performance for Banjarmasin, driving city strategy, execution, and continuous improvement across demand generation, supply reliability, resource allocation, and growth programs. This role partners closely with cross-functional teams to deliver sustainable growth and outstanding customer experience in the city.

Key responsibilities

1) Create business strategy to improve Grab business in Banjarmasin

• Translate national and territory priorities into a city-level plan with clear targets, initiatives, and timelines; build annual/quarterly roadmaps and weekly execution cadences.
• Diagnose performance gaps across funnels (e.g., awareness, acquisition/UCP, conversion, reliability, cancellations) and deploy corrective actions with owners and deadlines.
• Align and mobilize cross-functional stakeholders (Marketing, Demand Ops, Supply/Partner Ops, BD/Partnerships, PA, GS, T&S) around city priorities and escalations.
• Track impact vs. targets, iterate fast, and document learnings to scale what works.

2) Run Marketing & Demand activity

• Plan and execute city-level demand programs and visibility to drive acquisition and frequency, including concierge/grassroots activations (schools, offices, healthcare, government), office attacks, campus PKKMB, WhatsApp blasts, and city visibility placements to grow awareness and UCP.
• Localize national campaigns and craft city-specific offers; define success metrics, experiment design, and post-mortems (ROI, CAC/UCP, repeat).
• Partner with BD/Partnerships to unlock high-potential POIs and co-marketing (e.g., malls, universities, hotels, transport hubs), integrating on-ground and in-app levers.

3) Ensure supply reliability

• Own city reliability outcomes by balancing supply sufficiency, productivity, and quality; forecast needs and trigger timely actions (acquisition, reactivation, OH uplift, incentives).
• Drive on-ground programs to improve driver engagement and quality (e.g., acquisition drives, community engagement/kopdar, targeted training to reduce cancels and improve CSAT/NPS).
• Implement targeted IPR strategies to improve Online Hours (OH) and availability in peak areas and times; monitor FTA/EFTA, allocation, and cancel rates daily/weekly.

4) Resource allocation and budget planning

• Own city budget planning and performance; allocate resources across demand, supply, and visibility to maximize ROI while staying within budget guardrails.
• Manage end-to-end approvals and coordination for activity execution (e.g., ePR submissions, follow-ups, documentation), ensuring compliance and on-time delivery.
• Set up a governance rhythm (WBR/MBR) with dashboards and narratives to inform trade-offs and prioritization.

5) Create growth potential

• Identify, size, and prioritize new growth opportunities: new POIs, partnerships, visibility assets, product acceptance, and city-specific experiments; build business cases and execution plans.
• Pilot, measure, and scale high-performing bets; document playbooks that can be replicated across similar cities.
• Proactively flag structural blockers, drive cross-functional solutions, and de-risk execution.

Success metrics

• City GMV and rides growth (QoQ/YoY), active user growth, and UCP.
• Supply KPIs: active DAX, OH targets, FTA/EFTA, allocation rate, cancel rates.
• Campaign impact and efficiency: ROI, CAC/UCP, conversion, repeat.
• Budget adherence and ROI by initiative; on-time program delivery.
• Partner/POI contribution and continuity (renewal rate, incremental demand).

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