Lowongan Kerja Bali Posisi Brand & Marcomm Manager di PT Bali Utama Cakrawala

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Perusahaan	PT Bali Utama Cakrawala
Posisi	Brand & Marcomm Manager
Tempat	Bali
Jenis Pekerjaan	Kontrak/Temporer
Spesialisasi Dibutuhkan	Manajemen Brand (Pemasaran & Komunikasi)
Gaji Min	Rp. 2.000.000
Gaji Max	Rp. 8.500.000

About Our Company:

Our company focusing on the retail and hospitality industry and our portfolio includes several prestigious business units.

Role Objectives:

The Brand & Marketing Communications (Marcomm) Manager will be responsible for leading and executing the overall branding and marketing communication strategy. This role plays a vital part in enhancing the brand presence, creating impactful campaigns, organizing high-quality events, and driving foot traffic and occupancy growth. The Manager will oversee the Brand & Marcomm Department, providing strategic direction and ensuring that all activities align with the business objectives.

Key Responsibilities:

• Develop and implement a comprehensive brand and marketing communication strategy to strengthen the company’s market positioning.

• Align branding and communication initiatives with the company’s overall vision, revenue goals, and tenant engagement strategy.

• Conduct market research and competitor analysis to identify opportunities for brand differentiation and growth.

• Ensure consistency in brand identity across all communication platforms, campaigns, and promotional materials.

• Oversee the company’s digital and offline brand presence, ensuring a strong, modern, and consistently relevant brand image.

• Oversee the development of creative marketing content, including campaigns, advertising, press releases, social media, and digital assets.

• Lead the planning, execution, and evaluation of company events, ensuring they are innovative, high-quality, and aligned with brand strategy.

• Collaborate with tenants, partners, and external agencies to create events that attract customers and enhance overall mall experience.

• Manage event budgets, timelines, and post-event performance analysis to maximize ROI.

• Design and implement effective communication strategies to promote the mall, its events, and tenant activities.

• Oversee advertising, public relations, digital marketing, and promotional campaigns.

• Strengthen media relations and manage partnerships with influencers, press, and community stakeholders.

• Develop targeted campaigns and initiatives to drive customer traffic and increase mall occupancy.

• Support the Leasing team with marketing collaterals and promotional activities to attract and retain tenants.

• Monitor key performance indicators (KPIs) related to occupancy rates, footfall, and tenant satisfaction.

• Lead, mentor, and motivate the Brand & Marcomm team, fostering a culture of creativity, accountability, and excellence.

• Coordinate cross-departmental initiatives with Leasing, Operations, and Tenant Relations teams to ensure integrated execution.

• Provide regular reports, updates, and recommendations to management on departmental performance and strategy effectiveness.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field. A Master’s degree is a plus.

• Minimum 7–10 years of proven experience in brand management, marketing communications, or event management, preferably in retail, shopping mall, or hospitality industry.

• Strong leadership skills with experience in managing and developing a team.

• Excellent communication, presentation, and interpersonal skills.

• Strong knowledge of digital marketing, social media platforms, and public relations.

• Proven track record in creating and executing successful marketing campaigns and large-scale events.

• Strategic thinker with analytical ability to measure effectiveness and ROI.

• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.

• Fluency in English (spoken and written) is an advantage.

Compensation – Benefits:

• Competitive Salary (Negotiable depending on qualifications)

• Tunjangan Hari Raya (THR)

• BPJS Kesehatan & Ketenagakerjaan

• Other benefits as per company policy

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