Lowongan Kerja Bekasi Posisi Head Of Marketing | Head Of Digital Marketing di PT Dwi Krafi Brands (LASKALA GROUP)

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Perusahaan	PT Dwi Krafi Brands (LASKALA GROUP)
Posisi	Head Of Marketing | Head Of Digital Marketing
Tempat	Bekasi
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Manajemen (Pemasaran & Komunikasi)
Gaji Min	Rp. 25.075.000
Gaji Max	Rp. 28.075.000

Qualifications: 

1. proven experience in a senior marketing leadership role, with demonstrated success managing multiple teams and disciplines (e.g., Digital marketing content, Graphic Designer & Video editing, Social Media, copywriting, Broadcasting and KOL)

2. Preferable in FASHION/BEAUTY industries for 4-5 years.

3. Strong leadership skills (mentoring, motivate, and inspire cross-functional teams)

4. exceptional ability to craft and execute strategic marketing and creative initiatives to elevate brand awareness and engagement

5. in-depth understanding of all relevant marketing functions, including digital marketing, influencer (KOL) strategies, creative and conten production

6. strong analytical mindset, decision making, problem solving, and insights to optimize marketing efforts.

7. excellent communication and stakeholders management.

Key Responsibilities: 

• Lead and oversee multiple Marketing sub-divisions, including : Digital marketing content, Graphic Designer & Video editing, Social Media, copywriting and KOL

• Provide strategic direction and inspire a high-performing team to deliver innovative, impactful, and measurable outcomes.

• Drive performance across all marketing disciplines to achieve both short-term and long-term business objectives.

• Develop and execute the creative and strategic vision for the brand, ensuring consistency in visual aesthetics, messaging, and overall brand experience.

• Oversee the development of marketing collateral, campaigns, and content strategies across multiple channels that align with the brand identity and resonate with target audiences.

• lead the creation of compelling marketing campaigns, product launches, and visual merchandising strategies that differentiate the brand in the marketplace

• foster a culture of innovation and creativity within all marketing divisions while integrating market trends, consumer insights, and competitive analysis into strategy and execution

• Collaborate closely with cross-functional teams and other key stakeholders to ensure an integrated and seamless approach to all creative and marketing initiatives.

• act as the primary driver for defining and refining the brand’s identity, ensuring alignment between the company’s vision and the public-facing messaging across all platforms

• establish and enforce high-quality standards for all marketing deliverables, ensuring alignment with brand guidelines and design excellence across all divisions

• Monitor, evaluate, and optimize marketing initiatives to maximize their impact and success

• utilize data analytics, market research, and audience insights to inform marketing strategies, strengthen the brand’s position in the marketplace, and deliver measurable ROI

• Introduce metrics-driven decision-making across marketing divisions for better performance tracking and campaign success.

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