Lowongan Kerja Bali Posisi Digital Marketing & Ecommerce di PT Expat Roasters Indonesia

Info Loker

Perusahaan	PT Expat Roasters Indonesia
Posisi	Digital Marketing & Ecommerce
Tempat	Bali
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Pemasaran Digital & Pencarian (Pemasaran & Komunikasi)
Gaji Min	Rp. 2.000.000
Gaji Max	Rp. 8.500.000

Responsibilities

1. Digital Marketing Strategy & Execution:

   • Develop, implement, and manage comprehensive digital marketing strategies encompassing SEO/SEM, social media, email marketing, content marketing, and paid advertising.

   • Plan and execute campaigns across various digital channels, ensuring alignment with overall marketing objectives and brand guidelines.

2. Social Media Management:

   • Oversee the company’s social media presence, including strategy development, content planning, execution, community engagement, and performance analysis across relevant platforms.  

3. Website Management:

   • Manage the company website, including content updates, SEO optimization, user experience improvements, performance monitoring, and analytics reporting.

   • Work with developers or agencies as needed for technical enhancements.

4. Digital Advertising:

   • Plan, execute, and evaluate paid advertising campaigns (e.g., Google Ads, Social Media Ads, Display Ads), managing budgets and optimizing for ROI.  

   • Monitor campaign performance, analyze results, and provide actionable insights.

5. Ecommerce Management:

   • Oversee the company’s ecommerce platform(s), including product listings, pricing, promotions, order fulfillment coordination, and customer experience optimization.

   • Develop and implement strategies to drive traffic, improve conversion rates, and increase online sales.

   • Analyze ecommerce performance data and identify growth opportunities.

6. Performance Analysis & Reporting:

   • Define key performance indicators (KPIs) for digital marketing and ecommerce efforts.

   • Track, measure, and report on the performance of all digital marketing campaigns and ecommerce activities against goals (ROI, KPIs).  

   • Provide regular reports with insights, analysis, and recommendations to the Head of Marketing.  

7. Target Achievement & Trend Monitoring:

   • Drive efforts to achieve specific digital marketing and ecommerce targets (e.g., traffic, leads, conversion rates, revenue).

   • Stay consistently updated on the latest trends, technologies, and best practices in digital marketing, social media, and ecommerce.  

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).  

• Minimum of 3 years of proven, hands-on experience in digital marketing, specifically including ecommerce management.

• Strong understanding of the F&B industry and its market dynamics is beneficial.

• Demonstrated experience leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns.  

• Solid knowledge of website analytics tools (e.g., Google Analytics) and ecommerce platforms.

• Experience in setting up and optimizing digital advertising campaigns (e.g., Google Ads, Facebook Ads).  

• Proficiency in understanding and analyzing performance marketing metrics (CPA, CPC, ROAS, Conversion Rate, etc.).  

• Digitally savvy with a strong grasp of current online marketing tools and strategies.  

• Excellent analytical skills and data-driven thinking.

• Ability to work in an agile manner, adapting quickly to changing priorities and market trends.

• Strong communication and reporting skills.

• Up-to-date with the latest trends and best practices in online marketing and measurement

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