Lowongan Kerja Badung Posisi Senior/ Marketing Manager di PT Karya Tangan Indah (Bali)

Info Loker

Perusahaan	PT Karya Tangan Indah (Bali)
Posisi	Senior Marketing Manager
Tempat	Badung
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Komunikasi Pemasaran (Pemasaran & Komunikasi)
Gaji Min	Rp. 2.000.000
Gaji Max	Rp. 8.500.000

Objectives:

• To partner with Bali Commercial, Regional Marketing and Global Brand Marketing teams to develop Marketing Strategy & Plan to enhance brand’s awareness in Bali and Indonesia through digital and offline channel marketing.
• To execute Marketing Plan for Bali and Indonesia successfully by achieving marketing KPI, including quality traffics to boutiques, social media engagement, media impressions, ads conversion, and maximizing ROI.

Responsibilities:

 

Digital, Online & Social Marketing (50%)

• Develop the JH Bali Social Media calendar. Plan and execute to support brand and commercial strategy.
• Develop the CRM program – EDM, VIP customers, etc and execute the plan to increase awareness through business partners and direct consumer database. 
• Plan and provide digital-centric marketing on Instagram and target Geotagging advertising for brand awareness and driving traffic both online and offline to Bali boutiques.
• Proactively identify key platforms and seek out new digital channels opportunities (National Digital Media, Travel Platforms) to further execute targeted digital ads in driving traffic and awareness to Bali Boutiques.
• Partner up with Regional and Global to identify key local/domestic influencers to further social media exposure and facilitate new customer acquisition. 

 

Offline Marketing (20%)

• Develop media plans for Indonesia and other key commercial markets including OOH, print and digital 
  (where appropriate) utilizing creative from the global team. 
• Develop mutually beneficial, co-branded marketing initiatives with key partners.
• Solicit key agency partners in commercial markets to execute plans.

Partnership & Business Collaborations (20%)

• Partner with the Business Relation Manager maximizing brand visibility with Tourism Partners in Bali – hotels, restaurants, clubs/bars across island as well as with any private associations/clubs on the island.
• Partner with Business Relation Manager on opportunity promotion and collaboration with National identified partners such as Banks, Credit Card company and Business Association. 
• Identify appropriate event partners for brand to participate in across the island to support Marketing KPI

 

Marketing Processes & Trade Marketing Support (10%) 

• Partner with Sales Director to ensure alignment on identifying key activity for promotion.
• Partner up with sales team to streamline marketing processes for development of marketing collateral, ensuring a more efficient approach with clear accountabilities and service commitments.
• Ensure that the brand standards are being executed and brand guidelines adhered to through all marketing platforms from boutiques to online. 
• Manage budget for approval and marketing dollars are invested well to drive the growth of the overall JH business. 

 

Professional Requirements 

• 4-6 years strong digital marketing experience and commercial sales/business mindset in Bali. 
• Prior experience managing and aggressively growing social media and CRM audiences for a brand.
• Hands-on knowledge of Facebook/Instagram including community management, content production, and managing both organic and paid media campaigns.
• Hands-on experience developing content, designing, programming and deploying email campaigns using Mailchimp and Photoshop.
• Ability to work with a variety of different cultures with inputs from both local field and head office (New York)
• Excellent organizational skills and detail orientation.

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