Lowongan Kerja Jakarta Utara Posisi Research And Development Food & Drink di PT. Roda Urban Nusantara..

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Perusahaan	PT. Roda Urban Nusantara..
Posisi	Research And Development Food & Drink
Tempat	Jakarta Utara
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Teknologi & Keamanan Pangan (Sains & Teknologi)
Gaji Min	Rp. 6.075.000
Gaji Max	Rp. 9.075.000

Key Responsibilities:

Brand Strategy & Development:

• Lead the creation and execution of integrated brand experience strategies to strengthen the brand’s positioning and consumer loyalty.
• Ensure consistency in brand messaging across all platforms and consumer touchpoints.
• Work closely with the marketing, product, and design teams to ensure brand identity is consistently communicated.

Experiential Marketing:

• Design, plan, and execute engaging and innovative events, activations, and campaigns that showcase the brand’s products and values.
• Manage experiential marketing programs from concept to completion, ensuring they align with consumer insights and brand objectives.
• Develop partnerships with influencers, chefs, retailers, and other brands to amplify brand presence and reach.

Consumer Engagement & Community Building:

• Build strong relationships with our community of consumers, influencers, and industry professionals.
• Identify opportunities to foster brand loyalty through exclusive events, tastings, promotions, and online interactions.
• Oversee social media content and digital activations to create ongoing engagement and positive brand perception.

Market Research & Consumer Insights:

• Gather insights through market research, consumer feedback, and competitor analysis to drive innovation and inform brand experience strategies.
• Track consumer trends in food and beverage culture to stay ahead of the curve in shaping brand experiences that appeal to target demographics.

Collaboration & Cross-functional Teamwork:

• Work closely with product development, sales, and creative teams to ensure brand experience initiatives are aligned with product launches and overall marketing campaigns.
• Collaborate with internal teams to ensure seamless execution of experiential marketing programs.

Budget & Resource Management:

• Manage budgets for experiential campaigns, ensuring all projects are delivered on time and within financial constraints.

1. Negotiate contracts with event venues, vendors, and other partners to ensure the best possible experience for consumers while maintaining cost efficiency.

   Qualifications:

Education: Bachelor’s degree in Marketing, Communications, Hospitality, or a related field.

Experience: 3-5 years of experience in brand experience, marketing, or experiential events, preferably within the food and beverage industry.

Skills:

• Strong understanding of consumer behavior and food trends.
• Proven experience in developing and executing brand activation strategies and events.
• Excellent project management, organizational, and communication skills.
• Creative mindset with a passion for innovative experiences.
• Ability to manage multiple projects simultaneously, with attention to detail.
• Proficiency in social media platforms and digital marketing tools.
• Strong negotiation and partnership management skills.

Additional Attributes:

• Passion for food, drink, and consumer culture.
• Ability to work in a fast-paced, dynamic environment.
• Strong leadership skills and the ability to work both independently and within a team.

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