PT Jarosite

RIP CURL

THE ULTIMATE SURFING COMPANY

Started by Brian ‘Sing Ding’ and Doug ‘Claw’ Warbrick in the coastal Australian town of Torquay in the late 1960’s, Rip Curl was innitially a vehicle for the perfect lifestyle – a never ending search by two mates for the perfect waves, adventure and fun that inevitably follows.

Rip Curl was the standard by which other surf brands were measured. The company was created by surfers and the products were made by the people who wanted to use them. Rip Curl was a company built by surfers for surfers.

Today, there is still only one Rip Curl.

Rip Curl’s vision is to be regarded in all that we do as the world’s ultimate surfing company. We endeavour to make the best products, run the best events, support the best athletes, deliver the best service, communicate the best brand message and have the best crew of people.

Our mission is to continue developing a brand image that truly reflects our Brand Values; and the attitudes and aspirations of those people on The Search, so that we strive towards our Vision.

Rip Curl applies its Brand Values across everything it does and wants to achieve. These values encapsulate the spirit and belief system of Rip Curl – past, present and future.

There is no brand in the world quite like Rip Curl. Nor will there ever be. Rip Curl was built by surfers and continue to evolve thanks to young and energetic crew of people who believe in our Mission and Vision. Our crew will continue to evolve and shape the future of the world’s ultimate surfing company.

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