Lowongan Kerja Tangerang District Posisi Search Engine Marketing Strategist di Maimaid Indonesia

Requirements :

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience as an SEM Specialist min. 3 years
• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Hands-on experience with SEM campaigns

Job Responsibilities :

• Keyword Research : Identifying relevant keywords and search terms that potential customers use to find products or services related to the business.
• On-Page SEO : Optimizing website content, meta tags, headings, images, and internal linking structure to improve search engine visibility and user experience.
• Off-Page SEO : Building high-quality backlinks through strategies such as guest blogging, influencer outreach, and directory submissions to increase domain authority and improve search rankings.
• Technical SEO : Identifying and resolving technical issues that may impact website performance, such as crawl errors, site speed optimization, mobile-friendliness, and schema markup implementation.
• Content Optimization : Creating and optimizing content (e.g., blog posts, articles, videos) for target keywords and user intent, ensuring it is engaging, informative, and aligns with SEO best practices.
• SEO Audits and Analysis : Conducting regular audits of website performance using tools like Google Analytics, Google Search Console, and SEO auditing software to identify areas for improvement and track key metrics.
• PPC Campaign Management : Creating and managing pay-per-click advertising campaigns on platforms like Google Ads and social media channels to drive targeted traffic and achieve specific business objectives.
• Ad Copywriting and A/B Testing : Writing compelling ad copy and headlines, testing different variations to optimize click-through rates (CTR), conversion rates, and return on investment (ROI).
• Keyword Bidding and Budget Management : Monitoring keyword performance, adjusting bids, and managing advertising budgets to maximize ROI and achieve campaign objectives within allocated budgets.
• Conversion Rate Optimization (CRO) : Analyzing user behavior on landing pages and making data-driven optimizations to improve conversion rates, such as optimizing forms, calls-to-action (CTAs), and page layouts.
• Reporting and Analytics : Generating regular reports on SEO/SEM performance, including key metrics such as organic traffic, keyword rankings, click-through rates, conversion rates, and ROI, and providing insights and recommendations for improvement.
• Staying Updated : Keeping abreast of industry trends, algorithm updates, and best practices in SEO/SEM to adapt strategies and tactics accordingly and maintain competitive advantage.
• Collaboration and Communication : Working closely with cross-functional teams such as Project Manager, Web Developer, Social Media Specialist, and Marketing Manager to align SEO/SEM efforts with overall business goals and objectives.
• Pria/Wanita
• Berpengalaman
• Tidak ada minimal pendidikan
• 18
• 35 Tahun
• Kandidat wajib upload foto
• Terima kandidat dari mana saja