Lowongan Kerja Jakarta Raya Posisi Brand Manager di PT Duta Intiguna Yasa (MR DIY)

Job Description : 

• Brand Strategy development, execution and refinement to ensure alignment to overall company and brand objectives and resonates well with target audience. 
• Team Leadership by way of providing clear direction, mentorship and support to the brand campaign and activation manager and digital marketing manager, fostering a collaborative and results-driven team environment
• Campaign management – overseeing development and execution of brand campaigns, ensuring they are effectively communicating brand’s value proposition, addressing brand challenges, and connecting with our target audience.
• Activation Strategies – Lead, develop, and oversee activation and PR strategies and action plan implementation ensuring that they effectively communicate the brand’s value proposition and connect with our target audience. 
• Digital Marketing
  Close collaboration with digital marketing manager and team to develop and implement digital marketing initiatives, including but not limited to SEO, SEM, content marketing, email marketing, social media marketing, and ecommerce as necessary. 
• Budget Management
  Ensure brand marketing budget usage in efficient and effective manner, making data-driven decisions to allocate resources effectively and maximize ROI and ROAS.
• Performance Analysis
  Continuously monitor and analyze performance of brand marketing efforts, using KPIs and data insights to optimize campaigns and initiatives
• Cross-functional Collaboration
  Work closely and collaborate effectively with other departments such as Retail, BD, and within marketing function to ensure a unified brand presence across all touchpoints.
• Market Research
  Oversee research projects for market, consumers and shoppers to ensure understanding of brand health and performance, as well as gain insights to be leveraged for future initiatives, while staying updated on industry trends, competitor activities and customer preferences to inform strategic decisions and maintain brand’s competitive edge. 
• Reporting
  Provide regular updates and reports to senior management, detailing the impact of brand marketing efforts on brand equity, user acquisition, and revenue growth. 

Requirements : 

• Bachelor’s Degree in Marketing, Business, or related field 
• Minimal of 3 years of brand management experience – with at least 1 brand digital centric – or at least 2 years of managing brand / product marketing within a digital landscape.
• Strong leadership and team management skills
• In-depth knowledge of digital marketing, advertising and social media
• Exceptional analytical and problem-solving abilities
• Excellent communication and presentation skills
• Proficiency with marketing analytics and reporting tools
• Ability to adapt to changing market condition  / consumer preferences and work in a fast-paced environment.