Lowongan Kerja Jakarta Raya Posisi Brand Manager di Mundipharma Indonesia

Info Loker

Perusahaan	Mundipharma Indonesia
Posisi	Brand Manager
Tempat	Jakarta Raya
Tingkatan Kerja	Manajer/Asisten Manajer
Kualifikasi	Diploma Pascasarjana, Gelar Professional, Magister (S2), Sarjana (S1)
Jenis Pekerjaan	Full Time
Spesialisasi Dibutuhkan	Pemasaran/Pengembangan Bisnis, Penjualan / Pemasaran
Gaji Min	Rp. 18.000.000
Gaji Max	Rp. 26.000.000

The main purpose of this position is to become lead/caretaker of total brand performance management, which covers but not limited to planning, implementing, and evaluating the brand marketing program.

The incumbent is expected to provide sound analysis for both short- and long-term brand plan and strategy, in the aspect of brand communication, brand innovation, as well as brand business development.

The incumbent also acts as a champion in driving brand plan implementation as well as day-to-day operation, to ensure the annual brand goals are achieved.

The role will also lead effective engagement with other function like sales and digital, as well as managing external parties like creative and media agency, to ensure key activities delivered, with direction provided by Head of Marketing.

He/she will also act as a brand guardian, to ensure all the communication produced by marketing and or by other function, are consistently as per brand guideline.

JOB DESCRIPTION

Strategic and Tactical Brand Communication Development & Activation

• Lead campaign development process (both strategic and tactical brand campaign), from planning, launching and evaluation.
• Proactively and continuously assess relevant and effective communication channel to address brand issues/opportunities, to ensure media reach effectiveness and cost efficiencies, from all brand touch point, include but not limited to TV, OOH, Radio, Print, Digital and In/On-Stores. This also including continuous assessment to brand paid, earn and own media strategy and implementation.
• Closely monitoring brand health tracking performance from both consumer and shopper point of view, to ensure all the desired brand image attributes, brand awareness, trial and consumption are performing as per expectation/target as well as to identify brand issues.
• Ensure compliance of all communication material developed by ensuring feedback from regulatory and medical partner are accommodated and the compliance approval process are in place.
• Proactively engage creative, media and other brand activation agencies in effective manner, to ensure optimum deliverables while cost efficient.

Brand Business Performance

• Lead annual brand plan development, from identification of brand issues, recommend brand strategy, and lead the implementation.
• Responsible to deliver annual target, that includes volume, value, market share and brand profitability (gross margin).
• Managing pricing and brand profitability (gross margin), by proactively assess price opportunity and looking for cost improvement.
• Lead monthly business review with global team.

Portfolio Management

• Evaluate and propose the portfolio strategy for respective category, which include the product role as well as pricing strategy. 

Marketing Promotion Spend

• Managing brand promotion budget, including planning, implementation as well as evaluation.
• Work closely with finance and sales to ensure the investment spent wisely with integrity. 

JOB REQUIREMENTS

• Min. Bachelor’s Degree from a reputable University
• Have at least 5+ years of brand management experience in highly reputable local and MNC companies/FMCG (prefer 2 years in brand managerial level).
• Self-driven, out-spoken, team player and have a grit
• Good communication and active listening skills (English and Indonesia)
• Good presentation skill
• Good knowledge of Digital Marketing and Social Media Management.
• Good knowledge of using Nielsen Data, Brand Health Tracking Performance Tools, Campaign Evaluation Tools, or any other qualitative and quantitative research tools to measure brand performance.
• Strong business acumen
• Strong understanding of portfolio management and brand architecture development
• Possess a strong consumer-centric mindset

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Deskripsi Perusahaan

Info Perusahaan

• Industri: BioTeknologi/Farmasi/Riset klinik
• Ukuran Perusahaan: 1- 50 pekerja
• Waktu Proses Lamaran: 27 hari
• Tunjangan dan Lain-lain: Asuransi Gigi, Tip, Asuransi kesehatan, Parkir, Penglihatan, Waktu regular, Senin - Jumat, Maternity